Top 20 Cruelty-Free Cosmetics Brands That Don’t Test On Animals

During the past couple of decades, many non-profit organizations have gone to great lengths to raise awareness on animal rights and welfare. Partly as a result of this cause, many companies have decided not to perform experiments on animals any longer. Here’s a list of 20 popular cruelty-free cosmetic companies that no longer test on animals. Let’s hope that, sooner or later, this becomes the norm among the cosmetics industry!

Photo: Courtesy of Fresh Salon & Day Spa

#20. Wet N Wild

Have you ever felt like buying yourself a brand new lipstick to make yourself look pretty, but realized you had less dough than a Pizza Hut? Well, next time you’re in the mood for shopping despite being broke, go to your nearest drugstore and look for the Wet n Wild products; they’re both high-quality and cheap!

Photo: Courtesy of Deskgram

What is more, this cruelty-free brand has its own list of vegan products on their website. If you ask me, I’d go for the Liquid Catsuit matte lipstick, which comes in different shades, such as Rebel Rose (which is shown in the picture above!).

#19. Urban Decay

If you grew up in the 90s, then I’m sure you were a fan of Urban Decay‘s Naked Palettes. This makeup kit featured wild shades that most makeup companies didn’t feature at that time. On top of that, Urban Decay has been against animal testing since the 90s.

Photo: Courtesy of

If you don’t believe me, check out what the website says: “e do not test our products on animals, nor do we allow others to test on our behalf. Additionally, we require our suppliers to certify that the raw materials used in the manufacture of our products are not tested on animals“.

#18. Physician’s Formula

Not only is this brand animal-friendly, but it is also hypoallergenic and non-comedogenic. To put it straight, it won’t make your skin peel off, so it’s the perfect choice for those of you with sensitive skin. What is more, their products are all cruelty-free!

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Basically, if you wanna make sure your favorite brand is cruelty-free, you need to find out whether it was made in China. The problem with Chinese brands is that China requires all cosmetics products to be tested on animals. Therefore, “Made in China” and “Cruelty-Free” are like oil and water.

#17. Aveda

Aveda is one of the most famous makeup brands out there, and guess what? It’s cruelty-free too! Its website reads that “We do not test on animals and never ask others to do so on our behalf. Our products are ‘people-tested.’ Being a cruelty-free brand is an important part of our mission to care for the world we live in and for those we live with, and has been since our founding in 1978“.

Photo: Courtesy of River Park Square

In 2012, the company triggered quite a kerfuffle when they incorporated a clause to their cruelty-free policy, according to which they would only test on animals when “required by law“. This clause is quite ambiguous, but still, it’s safe to say that Aveda has always stood up for animal welfare.

#16. E.L.F. Cosmetics

This economical makeup line is surprisingly high-quality, so if you’re usually on a tight budget, this is the perfect choice for you! Not only is it cruelty-free, but on top of that, all its products are completely vegan.

Photo: Courtesy of Cosmetics Business

Besides, all of the brand’s brushes are made from cut horsehair, so don’t you worry about that, we swear the horses didn’t suffer at all! My personal favorite E.L.F. product is Studio High Definition Powder, which is only worth $6!

#15. NYX

NYX products are usually sold on drugstores, and you should know its lipsticks and glosses are top-notch! If you ask me, I would go for the Matte Lipstick and the Intense Butter Gloss, their wild colors will make you look stunning!

Photo: Courtesy of Teen Vogue

Even though the company was recently bought by L’Oreal -which does test on animals -, in 2015, NYX confirmed its clients that its products would remain cruelty-free. The brand also features several vegan products and their website always specifies which ones are vegan and which are not.

#14. LUSH

Without a doubt, LUSH offers some of the highest-quality bath products in the market, and we’ve got some great news for you! The company is completely cruelty-free and they don’t buy any ingredients from suppliers that test on animals.

Photo: Courtesy of Maple Holistics

However, not all of its products are vegetarian, as some are made with eggs, honey, or yogurt. In spite of this, they’ve always endorsed animal welfare, and each year they give a $460,000-award for those who come up with alternative cruelty-free testing methods.

#13. Tarte

I don’t know about you, but what I love the most about Tarte is its one and only Chocolate Bar Palette, which comes in various brown shades and smells like chocolate! Besides, this product isn’t tested on animals and the company has been part of the Beauty Without Bunnies program for nearly 2 decades.

Photo: Courtesy of Beauty Packaging

Furthermore, all their brushes are made with synthetic hair instead of horsehair. Even though the company was recently acquired by Estée Lauder -a powerful company that does test on animals -, Too Faced has stuck to its cruelty-free policy.

#12. Too Faced

The popular makeup brand Too Faced was recently bought by the Japanese company KOSE, which unfortunately does test on animals. In spite of this, the American brand has remained committed to its cruelty-free policy.

Photo: Courtesy of Allure

Nevertheless, some people have denounced that this company isn’t as “animal-friendly” as it claims to be since many of its products are made with carmine, a pigment made out of crushed beetles.

#11. Kiss My Face

Kiss My Face products are usually sold on natural drugstores and organic shops and the brand was actually founded on an organic farm near the Hudson River Valley. All their products are cruelty-free, and the company has also encouraged the formation of the Corporate Standard of Compassion for Animals in the mid-90s.

Photo: Courtesy of Camomile Beauty

Not all of its products are vegan since some contain honey or beeswax, but the ones that do are clearly listed on their website. Furthermore, since 2015, their products no longer contain sweet almond oil, so if any of you happen to be nut-allergic, worry no more!

#10. Pacifica

Not only do Pacifica‘s products smell great, but they’re also completely vegan. According to their website, none of their perfumes or creams contain “phthalates, parabens, sulfates, propylene glycol, mineral oil, petroleum, peanut oil, triclosan and other ingredients you do not want on your skin“.

Photo: Courtesy of Free the Bunnies

As regards this brand, my personal favorite is their solid perfumes. While most perfumes of this kind are made with beeswax, Pacifica makes their solid perfumes out of coconut and soy wax. Have you tried it? What are you waiting for?

#9. Smashbox

Just like the case of Aveda, Smashbox is supposedly a cruelty-free brand, although its website says that they never test on animals “except when required by law“. That sounds a bit shady, right?

Photo: Courtesy of Glamour

Smashbox used to sell its products in China, which supposedly demands animal testing, but the company has recently withdrawn its products from that market. However, we shouldn’t forget that the company is owned by Estée Lauder, which does use animals for testing.

#8. Acquarella

Acquarella is most famous for its variety of nail polish, and here’s some good news: this is one of the very few nail-polish brands which is recognized by PETA as cruelty-free. All of its nail polishes are made from water.

Photo: Courtesy of Ethical Collection

The company has confirmed its cruelty-free stance on its website, which reads: “We are proud that none of our finished products are tested on animals, nor do they contain any animal products or by-products“.

#7. Alba Botanica

Alba Botanica is one of the most popular brands on this list, as it is often sold everywhere, even in Whole Foods locations. And guess what? Not only are their products affordable, but they’re also cruelty-free.

Photo: Courtesy of Camomile Beauty

However, not all of its products are 100% vegan, as some lipsticks are made from beeswax or honey. They don’t kill any animals to make any of the products, that’s for sure. Besides, unlike many brands on this list, Alba Botanica isn’t owned by any larger firm that does test on animals.

#6. Anastasia Beverly Hills

Can you think of a chicer name for a cosmetic brand than Anastasia Beverly Hills? The brand specializes in eyebrow products, and luckily, all its products PETA-certified cruelty-free. Besides, they don’t sell their products in China, which as you know by now, requires testing on animals.

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However, you should know that a few of its products are made from honey or beeswax, so we can’t say they’re 100% vegan. I suggest you buy the Dipbrow Pomade, which is completely natural.

#5. Dermalogica

Dermalogica is a famous skincare company famous for its endorsement of animal rights. While it used to sell its products in China back in the 90s and 00s, the company withdrew its services from that country because of its laws on animal testing.

Photo: Courtesy of Mummy’s Beauty Corner

However, you should bear in mind that the company was recently purchased by Unilever, which does test some of its products on animals. Therefore, it’s up to you whether to keep on buying their products.

#4. Bare Escentuals

Bare Escentuals is one of the biggest companies on this list, as it includes brands like Bare Minerals, MD Formulations, and Buxom. If you’re a big fan of their products, you needn’t worry, cause all Bare Escentuals products are cruelty-free.

Photo: Courtesy of The Bitter Lemon

On the other hand, the company is owned by Shisheido, a larger brand that does test on animals. Besides, some of the brushes they sell are made from horse or goat hair.

#3. FACE Atelier

FACE Atelier is yet another PETA-certified cruelty-free brand. In fact, the company’s founder, Debbie Bondar, was awarded by PETA for “blazing the cruelty-free trail with a line of products that makes looking your best a joy for both humans and animals“.

Photo: Courtesy of Natalie suton

While some of their items contain animal products, they are currently trying new ingredients to become 100% vegan. In fact, while their lipsticks used to be made from beeswax, they’ve recently made them vegan.

#2. Jane Iredale

Jane Iredale is one of the most famous skincare makeup brands in the market. You should know that they’re one of the few animal-free skincare brands out there: not only do they not test on animals, but they only buy products from cruelty-free suppliers. Bravo!

Photo: Courtesy of Fresh Salon & Day Spa

Their cruelty-free stance is expressed on their website, which contains the following message:

Our commitment to no animal testing includes not allowing third-party animal testing for product registration purposes. We also do not sell our products in markets where testing on animals is required“.

#1. Garden Botanika

Garden Botanika is a famous company that specializes in body and bath products, and guess what? All of its products are plant-based and they’re not even tested on animals.

Photo: Courtesy of

Their pro-animal rights policy is confirmed on their website, which reads the following:

Our commitment to no animal testing includes not allowing third-party animal testing for product registration purposes. We also do not sell our products in markets where testing on animals is required“.

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    Hernán Tamargo

    Teacher. Political Scientist. Writer. Feminist... and much more!

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