Carry Your Brand Across Each Wedding Element

When you begin thinking about your wedding, what do you visualize – your colors, the flowers, your bridesmaids’ gowns? Most likely, you see all of the images that have been running through your mind since you were 4 years old. Those images certainly may vary as you move through the process of planning your actual wedding. If you keep a journal of your thoughts, you can determine what you will and what you will not be willing to compromise on as your wedding elements take shape. Deciding early on which elements are most important will help you to create a unified look for your wedding.

To brand your wedding successfully, it is always best to start with the one element of your wedding that you are definitely not willing to compromise on, such as your flowers or your bridesmaids gowns, and develop from there. For example, if you have always pictured pink and chocolate as your wedding colors, but after researching invitation designs, decide that you MUST have the one with the celadon green ribbon, you may find that you are willing to make some adjustments elsewhere to accommodate that choice. If you can be more flexible with your fabrics, your flowers and/or your linens, for instance, you may decide to make different choices so you can have that must-have invitation.

Every element of your wedding should somehow tie back to your theme and the colors you have selected – even your wedding website. If you want to improve your chances of matching your wedding theme, try to choose a website service that allows you to select from a wide variety of color schemes and/or templates. Or, if you can take it one step further and work with a provider that will allow you create your own colors schemes such as, you can match your colors exactly. You will also want to try to incorporate imagery on your website that ties in with your chosen theme. For example, if you are having beach wedding, you may want to incorporate water or beach images in your website design. If you are having a city wedding, it might be nice to include a skyline shot. Either way, if you can use images that also include the two of you, you will not only carry the theme of your wedding through to your website, but you will also add a personal touch that reflects the two of you and no one else.

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