A Squidoo page is called a ‘lens,’ and creators of lenses are called ‘lensmasters.’ Squidoo starts you right out with a page to create your lens, with the opportunity to add a couple keywords, give it a title, and choose a category. If this seems intimidating, which I’ll admit it was for me, you can start off by checking out other people’s lenses, to get an idea of what’s available to you. Either way, whatever you create can be modified once you’re inside your Dashboard, so don’t worry too much about what you enter on the first couple of pages. You’ll have the opportunity to add SO much more to it.
Squidoo makes it easy to upload pictures, display videos, connect to eBay auctions, Café Press shops, and everything on Amazon. Not only do you earn part of the revenue from affiliating, but Squidoo also shares part of it’s ad revenue with you.
Once you’ve gone through the first couple of screens, click ‘publish my page now.’ This will take you to the next page where you’ll name the actual link for the page. This is the only thing you’ll never be able to change. Squidoo handily fills in a suggestion for you, and it’s likely the best option to simply accept it. Once you’ve clicked all the way through, and published your page, you’ll want to go to the Dashboard. From there you can add more text modules, fun sticky notes for important statements, modules for selling products from Amazon and eBay, voting modules for links and videos, links to Twitter, and so much more. You can always make changes, so play with it as much as you like.
Inside the Dashboard, the My Lenses tab gives you a list of all your lenses with options to edit, label, and even delete. You can also check stats, approve comments, update your profile and look at your favorited lenses from the Dashboard. Create many new lenses, admire those in the Top 100, scope out the Lens of the Day, and learn more about the great opportunities of being a lensmaster at SquidU. Squidoo takes a bit to get the hang of, and it takes a bit for your pages to catch on. Use all your connections, including the buttons on your actual Lens, to promote your page to places like Twitter, Delicious, Facebook and Myspace.
Enjoy increasing revenue from your own advertising and affiliate sales, or shared revenue from Squidoo’s advertising and affiliate programs. The best advice I can give is to check out other lenses before you decide to get started. This way, you’ll get a picture of just how many options you have to display those things about which you are so passionate. Whether it’s Krispy Kreme donuts, Metallica, your aunt’s hand-knitted mittens, or your Clixsense affiliation, make a lens. It’s cool, it’s fun, it’s easy, and you’ll make a little money for your efforts.