When it comes to using the Internet the first thing someone will do if they need to find something is Google it. The Internet search engine has become such a phenomenon that the companies name has turned into a verb action. In other words when you say Google it is no longer just the company name but a process by which you look for something online.
If you have a website the best way to obtain customers or visitors or to get as close to the top of Google search results as you possibly can. Studies have shown the closer you are to the top of Google search results the more likely someone will click the link to go to your website.
Now that you know some of the basics, the million dollar question is, how do you get at or near the top of those search results? Well, there are a few things you can do that Google looks favorably upon when the famous and top secret Google algorithm runs.
The first thing is how long has your website been around. The longer the better is always the case. Google looks favorably upon websites that have been around awhile. There really is no secret here; you just have to let the website exist in order gain more steam in this area.
The second thing you can do is add content to your website that is related to what your website is about. In other words if you sell power tools, add an article or two a day to a content area on your site that is related to power tools. Google looks favorably upon content because it gives them keywords to look at and index.
Another method is to partake in discussions on message boards and other social networks that are in relation to your website and make sure your signature line has a link back to your website. This creates content on the web with your link in it and the more active a discussion topic is the more likely your link will appear and that also helps push your website towards the top.
You can contact other website owners that run sites that compliment your web business and ask to exchange links with them. For instance, using our example of selling power tools, you can contact a store that sells woodworking patterns and ask them if they would like to exchange links. The way this works is, you put a link and information about their site on your site and they do the same for you. Google looks favorably upon website pointing back to other sites especially if they are in some kind of categorical relationship.
One final thing you can do is partake in an article marketing campaign for your website, where you write helpful articles about what your website is about, post those articles on article directory websites with a link back to your site and let their visitors come to you. This creates content exposure, credibility and more links to your website, all of which Google loves.
I never said it would not take some work on your part to get to the top of the Google search rankings, but with a little persistence and dedication you can be there in no time.