We’re amidst a sea of eco-conscious, environmentally-friendly messages which urge us to “Go green! ” Naturally, it’s for the good of the planet, and by extension, the quality of our existence. These messages are important, and there’s another type of “Go green!” communication which isn’t as celebrated.
Rohit Bhargava nails it in “Comcast’s Actual Social Media Policy No One Knew About “, referring to Frank of @comcastcares fame and the harmful assumption that just because Comcast didn’t proactively advocate from within to participate in social media, many managers erred on the side of caution, and hence, “assumed the policy was they could not participate”. I wouldn’t be surprised if, consistent with behavior I’ve seen elsewhere, that the more workers “fell in line” with caution, the more believed this was the “quiet but unspoken policy”. That’s the worst kind of “silence is consent”!
This is exactly why it’s important to “Go green!” — and by that, I mean, create a “green space” of guidelines that makes clear what your organization believes its people could and should do. All too often, we see red warning signs where caution is wise, but when faced with a void that isn’t better defined, people generalize that it means, “No entry”. When it could easily be the green opposite.
Green lights mean GO, and there shouldn’t be confusion about that or which direction to head in, because more traffic “accidents” will result — both on the road and when it comes to companies exciting their customers through direct dialogue.
Tell us, show us more of what we can do. And go green!