How can IT serve as a strategic catalyst for delivering business result?

The end results achieved in businesses are proven to be staged on the effective deployment of efficient strategies!  Regardless the size of the enterprise, strategies provide for winning value preposition over the competition. Strategic tools attribute to the overall business operation by providing for friction free interaction amongst customers, vendors, competitors, stakeholders and management!

Keeping in mind the above essentials of the business result, strategic integration of enterprise IT software like ERP, CRM, Project management modules etc. into the architecture of the business can prove to be of productive edge. IT enabled analysis of customers buying behaviour in context to the prevailing business dynamics allows the companies to serve the customer better while optimally safeguarding its own interest. Similar dynamics can be applied to comprehend vendor interaction and competitor movement. The technologies such as Business intelligence, Cloud computing, Enterprise Mobility, and CRM tools allow for easier, most updated and processed data access to facilitate informed decision making.

Business profitability always rides on a strong undercurrent of healthy and mutually nourishing business relationships. IT deployment such as digitised internal order handling, E-commerce and electronic data interchange (EDI) to name a few, assist in providing an improved grasp over business relationships.

Information technology as a term encompasses all formats of technology utilized to create, capture, manipulate, communicate, exchange, present and use information in various forms such as, business data, voice conversations, images, video formats etc.

Proficient and advanced internal systems are able to positively impact business organisations and integration of IT enables these organisations to provide customised services/ solutions instead of standardised ones! The use of internet today facilitates shared IT services amongst suppliers and customers and can also be extended to competing organisations (to a controlled extent), and consultants thereby assisting in the devising of sustainable and optimistically profitable business interactions.

The above discussion hints at the bridging use of IT at improving business relationships. Similarly internal use of IT facilitating decision making, planning production, management of product/service quality thereby, allows the customer to identify the business as sincere, benevolent and competent. The ability to attend to a customer in a timely manner with accurate information is of consequence to healthy business, which becomes easy with IT facilitation. On the other hand internal use if IT epitomises internal communication, reduction of administrative and production cost.

Thus the application of IT in areas such as office automation, transaction processing, resource planning, data management, groupware, informational exchange all lead to strategic enhancement of business functionality through providing executive decision making and improving customer orientation.

About Author

Leave A Reply