Video marketing has become popular like ever before. One simple reason, it offers an interesting alternative for online content. Are you on this bandwagon? If not, just jump on it now. Internet technology is on the boom and numerous tools are here to help you post videos online. Quality marketing videos will just do wonders for your business.
Here are some key reasons why you should start posting video to your marketing toolbox:
- Easy and Cost-effect to Make
Video marketing does not require a big budget. A simple video camera works just fine. There are some professional cameras available in the market and professionally produced video looks nice. But, it is your choice if you can pay more for that. If you do not want to spend much, then produce a well-done cheaply made video with your camera.
- People Love Watching Videos
After all, we are human beings and we just love visuals. It is quite natural for us to love watching videos. And, if your video can deliver a message or information, then it is a marketing homerun.
Most people will prefer watching visuals than reading a bunch of text. So, to get noticed online, use visuals instead of long sales letters.
<iframe class=”youtube-player” frameborder=”0″ height=”390″ src=”http://www.youtube.com/embed/https://www.youtube.com/watch?v=3eWecGbXkjI?rel=0″ title=”YouTube video player” type=”text/html” width=”480″>
- Brand Credibility
Producing a nice shot helps you to boost your brand credibility. It is one of the most effective ways to sell and popularise your brand. Credibility can improve if your posts have lot of shares and likes on social media sites, such as Twitter and Facebook.
YouTube videos are now on top of search engines and even if your website does not work well, you visuals can.
- Decreases Bounce Rates
A well-produced online video is sure to reduce your websites bounce rate. Google uses Bounce Rate to determine percentage of users who landed on a webpage without viewing other pages. This may work in your favour, as you can decrease bounce rate of the site using great videos. Add lovely, informative videos on your website and social sharing sites to lower your bounce rate.
- Quick to Distribute
Distributing or sharing videos online is not a difficult task. You can easily post them on sites, such as YouTube, DailyMotion, Vimeo, and so on. You can even share them via social media once you upload them here.
- Product Demonstrations
A video post allows you to visually explain and demonstrate your desired products and services. A well-made demonstration helps online users to use themselves what you are offering. It is a great marketing strategy, as people will like to buy something that they can see personally.
Video marketing is going to stay here for sometime. If you have not started it yet, then grab the opportunity now.