Being knowledgeable of what product to introduce to the public is the beginning process towards a successful marketing routine. During this stage you will be focused on your product’;;;s ingredients, packaging, font size, and quantity. Keep in mind that your product must be unique and catch your consumers attention immediately. This can be done by using big bold letters for the name of the product as well as using bright colors such as yellow, red, or pink. If you are going to release your product during a holiday for instance, independence day you should use a red, white and blue pattern. Do so will can help you gain customers, earn rich income, and getting your product more exposure through word of mouth. Doing a large amount of research on a demographic area before marketing your product is very important. For one if you marketing your product before researching the buying habits of the residents in a certain area then you are risking a chance of going out of business very early. You must determine what your potential consumers are willing to purchase as well as what they can afford. If they think the product offers more for the price and is better then what they current use.
In today’;s society, there are many how lean more on the green side so if you market a detergent that contribute to energy saving that’;s a plus to maximizing purchases. Pricing the product is the next important thing when marketing a newer product. As stated before, you must label your product with a reasonable price otherwise your product will not stand a chance competing with other products. When releasing your product to retailer, must would suggest that you should start your product a few cents cheaper then your competitor’;;;s product until you began to reach the max number of customers. When you began selling large numbers of your product you can began raising the prices a couple cents per two week. As a result to this you will began seeing your profits increase. Finally, your promotional strategy does not have to be complicated but should be one that aims to knock your competitor down permanently or at least temporarily. Knowing what your competitor(s) next move will conclude as well as when it will take place will help you avoid losing profits. When in this stage your ideas should be unique( something no one has encounter before) this can help you draw lots of attention to your advertisements that involve infomercials, build boards, and even classified ads.