Unfortunately, over the last couple of years, a number of misconceptions and myths have surfaced about what search engine optimization strategies work. If you are a beginner to SEO, this can be confusing. Let us debunk these 10 myths and misconceptions to ensure that you’re effectively utilizing search engine optimization.
1. More Links are better Than More Content
Having more links will not help your site if they aren’t linking to quality content. Providing quality content is essential to getting qualified visitors and leads to your site. Links will begin to build naturally if you have remarkable content and it will help your website in the long run.
Types of Content you can create:
If you are creating content that is educational and remarkable, your readers will want to share it with their coworkers, clients, and people in their network.
2. Content Beats SEO
While quality content is going to be the reason a visitor stays on your site, you still need to use SEO to bring them there. Always be thinking about your target audiene and what words they are going to be searching for.
3. Social Media Has Nothing to Do With SEO
Social media absolutely has everything to do with SEO, that’s why there is a specific name for the two called “social search”. If people are talking about your product or your company on social media, then this will show up in a Google search. This definitely affects SEO, so make sure you have a social media strategy because the two are definitely related.
4. On-Page SEO is all I Need to Rank
On page SEO such as using keywords is important, but it is not the only thing that’s going to drive visitors to your website. Off page SEO is a huge way to drive traffic to your site as well. This also relates to Myth #10, because this is another factor for your rank.
Elements of on-page SEO:
- Search friendly URLs
- Page title
- Meta description
- Images (remember to include alt tags)
5. H1 is the Most Important On-Page Element
The fact that you are using a H1 over a H2 or H3 does not matter for SEO. A H1 is only for styling purposes, and it is not going to help you rank any better on a search engine just because your keyword is in a larger font. What does matter is that you have your important information towards the top of your page for your visitor to see.
6. SEO is a One Time Thing
SEO cannot be done only one time. This is because the internet is constantly changing, and you need to change your SEO strategy with it. Search engines change as well as your competition and methods of marketing. Your SEO always needs to be looked at and updated to match with the rest of the internet. Especially with updates to Google’s search algorithms. For that you are going to need the professional SEO’s like DPFOC SEO consultants and many others.
7. Keywords Are Not Relevant Anymore
Just because you shouldn’t have a whole paragraph filled with your keywords, doesn’t mean they aren’t relevant. It is still important to put keywords throughout your content. You want to show up on search results right? You won’t reach that number one spot if the search engines don’t trust your site. Using SEO best practices will help you rank higher.
8. SEO is Based On the Quantity Of Links
No one likes paid links or link farms. Unfortunately people still do it. While it is true that you need links on your WebPages, it is not true that you need to include one in every sentence. It is all about the quality of the links. Make sure you’re including internal and outbound links. You also want to have some backlinks. If you have a backlink to a credible source, it is going to increase the quality of your site.
9. Your Homepage Needs a Lot of Content and Should Be Changed Often
There is no reason to change a homepage unless there is something wrong with it, or something has changed. Also, a homepage with a lot of content is not the right answer either. You need enough content to explain the company, but you do not want to overwhelm the visitor by making them read a ton.
10. PageRank is the Most Important Metric
PageRank is used by Google to determine how useful your website is to others. Although this is a helpful metric, it is certainly not the most important one. There are plenty of other metrics that are used to determine where your website will show up on their search engine.