Has The FTC’s Antitrust Investigation Created A Scraping Economy?

In recent weeks Google has begun to crack down on commercial offerings that scrape search results data. Companies like Raven Tools and Ahrefs have made the call to stop providing this data in order to keep their AdWords API access. If you’re an AdWords API user then, I believe, you’ve given your consent that Google can inspect your code. It appears that if Google sees the use of scraped data in there, or perhaps if it has other reasons to believe you’re engaged in SERPs scraping, then the search engine has finally started to take some hands on action.

The company offers the most valuable and efficient website data scraping software that will enable you to scrape out all the relevant information that you need from the World Wide Web. The extracted information is valuable to a variety of production, consumption and service industries.

For comparison of prices online, website change detection, research, weather data monitoring, web data integration and web mash up and many more uses, the web scraping software from Web Data Scraping is the best bet you can find from the web scraping market.

The software that this company offers will handle all the web harvesting and website scraping in a manner that more of simulates a human exploration of the websites you want to scrape from. A high level HTTP and fully embedding popular browsers like Mozilla and the exclusive ones work with web data extraction from websitedatascraping.com   

Previously, Google’s main defense against SERPs scraping was a captcha.

Last week I speculated that Google wasn’t making this extra effort just to protect ranking data. After all, the Google Webmaster Console provides ranking data for your own website (just not that of your competitors). I wondered whether Google was increasingly interested in protecting its Knowledge Graph data too. Key to the new Google Maps for Mobile is Places, the new establishment-centric area which Google has been building up for about the past year or so.

Places are basically an evolution of Google Local, which had been around for some time to pull in the best content for various local businesses. Previously, with Google Local, Google was using content they licensed to populate their review excerpts area. But apparently, that’s no longer the case.

Google doesn’t have such an agreement with Yelp and yet Yelp content is appearing in Google Places. There are now reports that the FTC may end it’s two-year antitrust probe of Google if the search engine makes some voluntary changes. In particular; the FTC wants to see Google stop using restaurant and travel reviews from sites like Trip Advisor and Yelp. At this stage this is all speculation.

However, if Google is limited in the data it is able to show/collect by “scraping” certain high profile sites then the search engine may be more protective of the data it shows. The difference between scraping and indexing in this scenario does begin to get a bit blurry.Last week I speculated that Google wasn’t making this extra effort just to protect ranking data. After all, the Google Webmaster Console provides ranking data for your own website (just not that of your competitors).

I wondered whether Google was increasingly interested in protecting its Knowledge Graph data too. Key to the new Google Maps for Mobile is Places, the new establishment-centric area which Google has been building up for about the past year or so.

Places are basically an evolution of Google Local, which had been around for some time to pull in the best content for various local businesses. Previously, with Google Local, Google was using content they licensed to populate their review excerpts area. But apparently, that’s no longer the case.

Google doesn’t have such an agreement with Yelp and yet Yelp content is appearing in Google Places. There are now reports that the FTC may end it’s two-year antitrust probe of Google if the search engine makes some voluntary changes. In particular; the FTC wants to see Google stop using restaurant and travel reviews from sites like Trip Advisor and Yelp. At this stage this is all speculation.

The maths is fairly simple – the rarer something becomes, the more expensive it gets – and that is what may be happening with carefully ordered data. That might well explain why Google is looking to protect its own presentation of data with more enthusiasm than it has previously.
 

About Author

Leave A Reply