FARE FIERA: EXPERIENCE AT THE SERVICE OF EXHIBITIONS
“Fare Fiera” is a project thought for the key players of the exhibition business developed by two Italian
senior professionals: Alberto Biffi and Massimo Foletti.
“Fare Fiera” means “Making Fair” and Fare Fiera Mission is pretty clear: maximize the ROI from all Trade
Show activities with innovative services, helping managers to meet their goals at the best.
Fare Fiera offers its innovative and valuable services to the key players of the exhibition business:
Exhibition organizers and Exhibitors
How can we change the exhibition business into a brand new media, strengthening the sales of
traditional services and introducing new business opportunities?
Fare Fiera helps the exhibition organizers to:
maintain actual expositors and to attract new ones,
attract new buyers and visitors,
best communicate to differentiated audiences
develop new high value services and new marketing strategies
extend the exhibition experience out of the fair, using internet and the social media to create a
non-stop 2.0 market.
How can we attend the fair to get real business outcomes and a better brand image, maximizing what we
can get from our customers, prospects and the media?
Fare Fiera helps the exhibitors to:
optimize the exhibition investment,
invite customers, prospect and media to their stand,
reinforce their brand awareness and image in the market
get the most from the web and the social media.
INNOVATIVE AND CUSTOMIZED SERVICES
Fare Fiera offers specialized services in the exhibition business, thanks to a combination of different skills.
Thanks to long experiences in the exhibition business and strong background in Marketing &
Communication, Fare Fiera can find the right solution for each client.
Thanks to specific training and coaching session, you can get unthinkable outcomes and activate new
The right information is a must if you want to improve your business.
Web SEO & SEM and Reputation on line services represent the new border to compete in the international
A combination of training, research and web is the best way to get real outcomes out of a marketing
Fare Fiera is a project by IDEA srl
2 Aosta St., Milan, Italy
Ph: 0039 02 49527302