Albuquerque Web Development

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Albuquerque and its surrounding cities Rio Rancho and Bernalillo with almost 1 Million consumers seems to come a little late in many Internet marketing efforts. There must be many other places like us in USA. This is good news for both local businesses and local internet marketing professionals. We can both learn from the bigger markets and copy just the best practices.

Web Development focus?

We (WSI) have analyzed hundreds of local websites with our professional tools and only found a handful sites that are OK. As an example, #1 ranking car repair store had invested in their SEO for a while and obviously they were proud about their #1 ranking. When we analyzed their site, we found out that they did not have a single incoming link. All they had done so far was on-page optimization. Any competitor with some professional help could outrank them almost immediately.

Web development focus has been in looks and design

Albuquerque web development crowded with small development businesses. They lack in resources andskills in developing a site that would rank well. Most of them are happy with their customers, if the site looks good. Search engines do not pay attention to looks at all. They read only the text content of the site. If the intent is to find new customers with the website, the looks is not as important as the text content.

A good looking website is like a piece of art in a dark room if the web developer did not pay attention to text content. Good web development is much more then moving company’s printed brochures online.

Demand vs. Supply in Web Development

When you start a new business, you want to know how much demand there is for your products and what is the competition. Web Development starts exactly same way with basic supply& demand analysis.  Demand can be found and measured with keyword research. We can find out exactly what people are searching and how often. Website has to be developed to match the demand by writing the text content to match the demand.

Customer Conversion in Web Development

Good looks is also important, but it doesn’t help in lead generation. It helps in converting visitors to customers. Conversion is another topic that is not well known to local web developers. It’s a science in it’s own. Heat mapping and other techniques can help in placing the content in the most effective way to maximize conversion.

Albuquerque Web development with a Web Architect?

Web Architect is more than a web developer or a web programmer. He focuses first on your business goals. Based on your goals an architect designs, not only a website, but your full web presence. It includes website with thorough supply & demand analysis, SEO, Social Media presence, Pay-per-click when necessary and also online reputation management.

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