Four Myths About Public Relations For Start-Ups Businesses

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As  the  founder  of  a  new  start-up, you  have  probably  wondered  if  and  when  you  should  begin  working  with  a  public  relations  (PR) firm.

Some  people  cautio  against  it  until  you  start  receiving  PR  queries. Some  argue  that  new  start-ups  should  never  have  PR  firms  or  “reps”  contact  reporters  directly  because  they  would  rather  hear  from  a  founder, proprietor  or  CEO. 

While  each  start-up  is  different  and  there  are  some  founders  who  should  pitch  their  companies  to  the  media  directly.

Below  are  some  of  the  major  myths  about  public  relations  for  start-up  busiesses.

1. MYTH  NUMBER  ONE:Start-ups  don’t  need  outside  public  relations  help  until  they  are  famous.

2. MYTH  NUMBER  TWO:Public  Relations  representatives  are  basically  used  car  salesmen.

3. MYTH  NUMBER  THREE:  When  it  comes  to  media  outreach, the  founder  should  pitch  the  ompany.

4. MYTH  NUMBER  FOUR: As  a  new  start-up, it  is  wasteful  to  seek  outside  public  relations  help.

It  is  important  to  note  that  new  start-ups  require  much  of  the  public  relations  services  so  as  to  reach  out  in  the  marketplace. There  is  a  very  stiff  competition  out  there  and  it  is  important  for  the  start-ups  to  market  themselves  thouroughly  if  they  are  to  survive  their  first  year  of  business  or  else  they  will  be  forced  to  close  down  faster  than  even  you  can  realize  the  potential  of  the  start-up.

While  new  start-ups  are  mostly  concerned  with  building  their  product, revising  it  and  building  a  business  around  it, it  is  important  to  keep  the  “launch”  in  mind. 

Build  your  company  as  if  you  expect  to  be  famous  in  the  world  just  like  the  richest  billionaires. Keep  in  mind  that  having  a  good  public  relations  strategy  and  getting  good  “ink”  is  the  business  equivalent  of  dressing  up  for  an  interview; it  shows  the  world  that  you  care. While  you  don’t  need    to  break  the  bank  on  a  massive  global  public  relations  campaign, you  need  to  generate  stories  that  reflect  your  company  well  and  prove  that  someone, outside  of  yourself, believes  in  your  business.

Business  is  a  very  important  entity  in  the  world. To  be  successful, you  need  to  know  how  to  grow  your  business  online. The  following  are  some seven  steps  to  grow  a  long-term  business.

1. Plan ahead.

Start planning for sustainable growth from the start. Think about what you’d like your company to achieve every year in the ideal world and make notes.

2. Satisfy your current customers.

If you want to be ahead tomorrow, you need to work today. The most important thing for your business at present is to give your customers what they want, when and how they want it, and at the right price. Build yourself a strong and loyal support base and you’re on your way.

3. Minimise your expenses.

If you keep your running expenses down as much as possible, the capital you have will last longer. This means that you’re able to operate longer. Just make sure that you don’t compromise your business or products in the process.

4. Diversify your product range.

If you want to grow, you’ll need to expand what you offer your customers. This will help you to attract a larger customer base and increase your income. If your products are unique enough, you could increase sales by exporting to other countries too. Do your research and look for markets that are similar to yours and enter them.

5. Take calculated risks.

There is no reason to rush into anything. Instead, assess the situation and work out how a business deal or transaction is going to improve your business right now. If it’s not worth the investment, move onto the next business opportunity and make sure that it will put you in a better position.

6. Research trends.

The internet brings the world to your fingertips, so find out what people in other countries are doing to see where your industry is heading. This will give you a leg up against your competition.

7. Source long-term contracts.

This isn’t always feasible, as it depends on the nature of your business. However, if you’re able to tie customers down to multi-year deals, do so. This will guarantee you income for the period, during which time you’ll more than likely improve your products and put customers in a better position too. Don’t worry about taking on too many customers – the more money you have coming in, the bigger you can dream and expand your operations!When you open a business, it’s for the long haul. And if you’re going to get there, you need to start planning right away to bring in the right customers for the right product and at the right price to make sure that your revenue stream flows like a river during flood season.

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