As the founder of a new start-up, you have probably wondered if and when you should begin working with a public relations (PR) firm.
Some people cautio against it until you start receiving PR queries. Some argue that new start-ups should never have PR firms or “reps” contact reporters directly because they would rather hear from a founder, proprietor or CEO.
While each start-up is different and there are some founders who should pitch their companies to the media directly.
Below are some of the major myths about public relations for start-up busiesses.
1. MYTH NUMBER ONE:Start-ups don’t need outside public relations help until they are famous.
2. MYTH NUMBER TWO:Public Relations representatives are basically used car salesmen.
3. MYTH NUMBER THREE: When it comes to media outreach, the founder should pitch the ompany.
4. MYTH NUMBER FOUR: As a new start-up, it is wasteful to seek outside public relations help.
It is important to note that new start-ups require much of the public relations services so as to reach out in the marketplace. There is a very stiff competition out there and it is important for the start-ups to market themselves thouroughly if they are to survive their first year of business or else they will be forced to close down faster than even you can realize the potential of the start-up.
While new start-ups are mostly concerned with building their product, revising it and building a business around it, it is important to keep the “launch” in mind.
Build your company as if you expect to be famous in the world just like the richest billionaires. Keep in mind that having a good public relations strategy and getting good “ink” is the business equivalent of dressing up for an interview; it shows the world that you care. While you don’t need to break the bank on a massive global public relations campaign, you need to generate stories that reflect your company well and prove that someone, outside of yourself, believes in your business.
Business is a very important entity in the world. To be successful, you need to know how to grow your business online. The following are some seven steps to grow a long-term business.
1. Plan ahead.
Start planning for sustainable growth from the start. Think about what you’d like your company to achieve every year in the ideal world and make notes.
2. Satisfy your current customers.
If you want to be ahead tomorrow, you need to work today. The most important thing for your business at present is to give your customers what they want, when and how they want it, and at the right price. Build yourself a strong and loyal support base and you’re on your way.
3. Minimise your expenses.
If you keep your running expenses down as much as possible, the capital you have will last longer. This means that you’re able to operate longer. Just make sure that you don’t compromise your business or products in the process.
4. Diversify your product range.
If you want to grow, you’ll need to expand what you offer your customers. This will help you to attract a larger customer base and increase your income. If your products are unique enough, you could increase sales by exporting to other countries too. Do your research and look for markets that are similar to yours and enter them.
5. Take calculated risks.
There is no reason to rush into anything. Instead, assess the situation and work out how a business deal or transaction is going to improve your business right now. If it’s not worth the investment, move onto the next business opportunity and make sure that it will put you in a better position.
6. Research trends.
The internet brings the world to your fingertips, so find out what people in other countries are doing to see where your industry is heading. This will give you a leg up against your competition.
7. Source long-term contracts.
This isn’t always feasible, as it depends on the nature of your business. However, if you’re able to tie customers down to multi-year deals, do so. This will guarantee you income for the period, during which time you’ll more than likely improve your products and put customers in a better position too. Don’t worry about taking on too many customers – the more money you have coming in, the bigger you can dream and expand your operations!When you open a business, it’s for the long haul. And if you’re going to get there, you need to start planning right away to bring in the right customers for the right product and at the right price to make sure that your revenue stream flows like a river during flood season.