Looking For Tips On Email Marketing? Try These Wonderful Ideas!
If you’re an internet business owner, you probably jump at any chance, you get to attract more customers for low investments. If this is the case, email marketing is exactly what you need! This article will show you how to utilize this incredible marketing opportunity to get more customers without breaking the bank.
Use double opt-ins. It is very important that when you build your subscriber list, you create a way for your customers to confirm they want to receive email communications from you. You must make sure your consumers know what they are subscribing too, and if it is alright for you to send them emails.
Subscribe to the email marketing campaigns of your competition. When you know what is already out there, you can identify things to do differently. At the very least, you know where the bar of expectations is set in terms of what readers are looking for as to the benefits they want.
Have every person on your email list add you to their address books. You should be on their white-lists to ensure that your emails are reaching them and not winding up in their spam folders. Also suggest that they might want to forward your emails to their friends. That could garner you additional business.
Avoid using the character string “$$$” in your marketing messages. Many spam messages use this character string either in the subject line or body of their emails. If you use it, people and email servers may treat your emails as if they were spam, too. Your emails may end up ignored or even blocked.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Research shows that there are three emails that are the most important. The first offers an introduction and invitation to sign up and give permission to receive further communication. The second presents the customer with specific expectations such as coupons, discount offers or newsletters. The third email would deliver those expectations in the form of the discounts and other incentives.
Timing your emails can be of great importance if you want to get the highest open rates. Try to send your mailings at times of the day when people are less busy, such as weekends, evenings, or even early in the morning before the workday starts. Many people are just too busy during the workday to open emails and they may get tossed if too many build up.
As you can see, email marketing is something that every business should involve themselves in, given the fantastic results for such a low cost. The tips in this article should have given you a base point from which to grow a successful email marketing strategy that will work for your business. Good luck!