A real estate brochure is like a passport in real estate; it can get you into the right circles to successfully sell your house and make a good first impression of the kind of seller you are, or make no impression at all and your brochure gets dropped in the bin. Here are some things you can do to increase the chances of selling your house.
- The first person you have to get on board is a photographer who knows how to shoot from different angles without creating cheesy photographs. Knowledge of lighting and depth of field is also important; you want stunning photographs.
- The first shot in your brochure should be a long shot of the street and the neighborhood, followed by shots of the exterior of the house, and then of the living room, kitchen, bedrooms, bathroom, and the yard. Make sure there is no trash lying outside and that the lawn is cut.
- Start with the history of the house and add a bit of interesting detail such as the year it was built and what renovations have been made. If the house has had some famous occupant or there is an interesting story about a neighbor, telling them about it gives them some familiarity and background and more to think about. People looking for a house see one they like and visualize themselves in the house to see if there is a connection.
- Make special mention of certain parts of the house. Is there an interesting nook or sewing area off the kitchen where you spend private time? If so, mention it. People like to visualize themselves in a particular area. Give them two or three copies of the brochure to give to friends.
- Mention the schools, pharmacy, and doctors’ offices in the vicinity and other amenities such as a library, skating rink, museum, and the safety of the area.
- If you have added a new heating or air conditioning system, or new carpeting, make mention of that also in the brochure.
- Ask your designer to think out of the box and present you with some spectacular shots and some great text. If you can’t think of the text yourself, get a writer to put something together.
- Have a brochure that can be folded for easy insertion into your handbag or your flyers and one-pagers will stay behind in the back seat of your car.
- When showing the house hand out the brochures and have a glass bowl of sweets on the table where you can talk to buyers.