Marketing involves all those activities which has planning, communicating, executing your music with a price, promoting and placing your music to an end user. Your music is your product which you have to supply to the end user – the music fan. You have a big gap between you and your fan that you can cover up with the help of music promotion. As an aspiring artist you cannot do just few things for music publicity and then just sit back and expect success in your music career. Online and offline music promotion plays important part in this DIY age. Music companies also consider only those artists who have fan bases, sold CDS, and are proven ready to rock the music world.
Word of mouth has always been a best tool for promotion. Tell people about your passion and interest. Get people talking. Create your buzz by just giving enough information to catch everyone’s interest, but hold some secrets close. Your looks also plays important role to get desired attention. There are so many stars that are popular for their dressing sense and looks. Your name, look, performance, style and the way you talk matters a lot. So as an artist work on your physical appearance that can help you gain huge fan following. You cannot survive longer if you lack connections. Networking, meeting right people, maintaining good image in public’s eye is very important if you want to get loved by everyone. For your advantage you can learn the basics of web. Use properly the tools of the internet to build your online brand.
Create a web site where your fans can navigate and can keep themselves updated with your work in professional life and also let them peek a little bit in your personal life which will be beneficial for you only. Submit your web link to various music directories, search engines, good music resource sites, in the best possible descriptive category. You have another option; you can sign up with unsigned music artist sites. Add full profile, good photos, and your best music and update info regularly on them. Send press releases and reviews of your shows your local newspaper agencies, magazines and event papers. Collect addresses and email ids of your fans and keep them updated on what you are upto. It is true that practice makes a man perfect. People would only love to listen to your music if it has a freshness and unique elements in it.
Create your own support group comprising your family, friends or schoolmate. Communicate with them on your plans and goals. They can easily help you to spread the word on you. Be friendly with other artists in your area. Let them know about your music, listen to them as well. In short build relationships. It will help you get more work and popularity.
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