Online Marketing Ideas For Local Businesses

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Get Out!!! Get Found!!!!

Local directories have gained prominence and taken their rightful place in search engine optimization (SEO). Gone are the old days when everyone was clamoring to purchase yellow pages. Increasing number of Internet users visit local directories to search for painters, gyms, attorneys, doctors and other businesses in their areas.

Local directories strictly enlist only businesses that operate within predefined areas. So, it’s natural that potential customers in your local area will flock to them whenever they look for certain products and services. These directories are of growing importance to local search. Not only do they get your name out to potential clients, but they also link back to your website, giving you reputable inbound links.

Only local directories allow business owners to include their physical addresses, phone numbers and location maps. These personal details help businesses to easily win the trust of potential customers. Proven studies show that consumers have strong inclination to trust local companies whose contact addresses and phone numbers are verified by their local business directories.

Examples of local directories include Yellowpages, insiderpages, 411, superpages, yellowbook. and many others. The more local directories list your business, the better.

There will also be a handful of town, state-specific directories, and category specific directories that it may be worthwhile to submit to also. Being included in these directories will have the benefit of increasing the number of incoming links to your website and increasing your “link popularity” or as Google calls it “Page Rank “. Search engines analyze the links pointing to your site as they crawl the Web, so the more relevant links you can get, the better chance you have in being visible in the results.

To submit your business to local directories, you will have to set up accounts will all of these websites. For the sake of keeping the overview it is wise to make notes of all log-ins, email addresses and passwords you used. You will have to come back later to most of these websites and enter an activation code emailed to you. You also may have to update your listings over time. It is also a good idea or to check from time to time whether you have received positive or negative reviews.

The more local directories list your business, the better. We know that it is time consuming, but you can always outsource it to an internet savvy marketing expert.


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