Along with all the drastic transformations being made by Google lately, it makes it much harder for people to manipulate the search engines to improve their rankings by using a few SEO tricks. Google’s system is far more intelligent than people think. Gone are the days when you might with no trouble rank for search terms by getting a precise match domain, building your site around your search term and creating minimal backlinks. In case you haven’t heard, Google has announced the launch of a new over-optimization penalty that shouldn’t be taken lightly. This way we as marketers must to be more creative and conscious in our SEO strategies while still following Google’s guidelines. Your main focus should be to provide quality first, and SEO second. So, what exactly does Google recognize over optimization? Well, below you’ll find a list of what to avoid and what you should be doing to help you avoid the over optimization penalty.
Admittedly, this one isn’t exactly new. Keyword stuffing has never been a nice thing but at this moment it’s even more essential that you avoid it. So, merge up your keywords phrases because if you are using the same one all over your site, including in your headlines and titles, Google will perceive it as keywords stuffing.
Besides, by varying your keyword phrases, you’ll draw in more traffic than you would if you were focusing on a single term. You also need to be careful in regards to keyword density. Using the same keyword over and over in your content can also be construed as keyword stuffing.
Excessive Internal Links
While internal linking is wonderful to draw attention to your internal pages, you can overexert it. So, attempt to control yourself to ten links per page. Bear in mind, in some cases less is more.
Always Same Anchor Text
Google spiders are smart and they can differentiate between organic and paid links. If you’ve got a lot of inbound links using the same anchor text, Google will sit up and take warning, likely classifying it as spam. So, you ought to vary your anchor text. A good way to find terms to use to differ your anchor text is to look for LSI terms or long-tail keywords using the Google Keywords Tool.
There’s a good likelihood your rakings will suffer if you overuse the identical word mixtures and terms in your writing. In case you regularly use the identical phrases, attempt to differ it up a bit by utilizing synonyms and expressions that mean the same thing. Attempt to avoid using the identical phrase mixture more than once on a page.
Excessive Utilization of Keywords per Area
One factor that was once crucial when it got here to on-page search engine optimization was to be sure you had your keyword in all page, from the URL of your web page to the anchor textual content, body and meta-description. Basically, your keyword had to be everywhere.
Those days are gone. Now, having your keyword everywhere is considered over-optimization. And don’t think the search bots can’t determine which terms you are targeting. They can and quite simply and if every little thing on your page features your keyword, you may count on to get penalized by Panda.
Overdo It with Key phrase Variations
Having a single keyword all over is simply as bad as having way too many variations. Should you’ve obtained 40 keywords on the same web page, anticipate Google to take notice and penalize you. The best strategy is to maintain it to around five keywords per web page and no more.
Target Irrelevant Keywords
It’s important to be careful not to target irrelevant keywords in your pages. Each keyword you optimize for on a page should be carefully associated to the others which can be featured on the same page. Target those keywords that will provide you with the most bangs for your buck and persist with them. Don’t be tempted to go off on a tangent, attempting to do an excessive amount of on a single web page since you’ll solely end up hurting yourself.
Duplicate Content material
Whereas Google doesn’t truly penalize you for duplicate content material, it will possibly scale back your PageRank. Arrange your hyperlink construction in such a manner that you keep away from duplicate content material on the same site. You can use 301 redirects to make this easier and be careful with your canonical URLs.
High Percentage of the Content Similarity
Not quite the same thing as duplicate content material, it’s nonetheless a good suggestion to reduce the similarity of your content material across different pages. There is a certain degree of similarity you may keep away from because of the inherent nature of a site. Your structure can be similar in addition to menus, footers and headers.
Nevertheless, attempt to keep away from having large pieces of text which are the same on different pages or you would find yourself getting flagged for extensive similarity on your different pages. Thus, use one thing just like the Duplicate Content Tool to help you hold the duplicate content percentage to under forty%.
Target the Identical Keyword across Multiple Pages
Avoid optimizing multiple pages with the identical keyword as a result of it might probably have an effect on your page ranking. It’s because you are, essentially, creating competitors for yourself.
By having multiple pages optimized for a similar keyword, you’re basically forcing your own pages to compete in opposition to one another, so target completely different but related keywords on each web page to keep away from this issue.
Identical Web page Links
A common incidence however one which you have to keep away from just like the plague is linking to a web page from the identical page with anchor text. Basically, in case you are on www.mysite.com/hairloss and your anchor textual content is “hair loss prevention” don’t create a link in your post that goes to the identical page, in different words www.mysite.com/hairloss. This would have been overkill however with the Panda update, it will make you weep.
Excessive Links to the Identical Page
You need to limit the variety of inside links heading to the identical web page utilizing optimized anchor text. Thus, in case you have 50 pages and 30 of them link to www.mysite.com/dukandiet, you’re asking for trouble. Try to fluctuate the links across the board and keep a great stability so it doesn’t look like you are over-optimizing a selected page.
While this list is just not the end-all, be-all of over-optimization, it is quite comprehensive. Remember, though, to check with each Google update as a result of issues can change within the blink of an eye and what is acceptable in the present day may not fly tomorrow.