The Google+ Social Network
Online social networks have one main function. They are tools for connecting people. For businesses they are much more than that. It is my conviction that social networking sites such as Facebook are gods gift to marketers. Have you ever tried to find information on customer demographics and buying patterns? Information like this can be costly and hard to obtain, or at least it was before Facebook. Once people join a social network they begin to share content, provide demographic information, and “like” things. In other words they self organize in to neat categorized groups which businesses can study in order to understand their target audiences. Businesses can even use the built in analytics tool dubbed “Facebook Insights” to find trends in the visitors to a page. God bless Facebook. As if that wasn’t enough social networks provide an avenue for two-way dialogue between a company and buyers. Not only does this create engagement, but it really lets you see the thoughts and feelings of your audience.
That’s all well and good, but this article is titled Google + and Your Business, not Facebook is so great. My pre-amble was about the usefulness of social networks. Now I am going to tell you why Google+ has the opportunity to be something completely new.
Google has a service for nearly everything (46 total web applications). They have YouTube for movies, Google Play for music, and Picasa for photos to name a few. This means that with the introduction of the Google Plus social network, they have the ability to provide a nearly seamless experience from one media category to the next. With over 146 million people with accounts already registered on Gmail, the question isn’t will Google + take off, but rather how fast will it take off.
A Strategy for Selling Information on Google+
1.) Post free attention-grabbing Information about your topic of choice.
2.) Post several related topics that all reference the information in your step one post.
3.) Post several basic guides to a task or activity related to the topic in your step one post.
4.) Transfer the posts to different mediums such as short videos, articles, etc…
5.) Create a post that tells people interested that you are offering a product that will go in to depth about the posts you have been making. A good example is a book, guide, or webinar. Have a call to action at the end of the post that gives a link to a landing page on which people can buy the product.