instructions for self-optimization
If you search for “self optimization guide” or similar type of key phrases, I’m sure you would get thousands of websites, boasting, persuading, acknowledging and selling such guides. Although I’ve not inquired, how far these web promotion guides have helped webmasters. Whatever may be; everyone has a chance to sell his/her products or services in this World Wide Web.
As an SEO consultant, I’ve talked several people online. Some of them really stand out in SEO and very specific in inquiring about SEO services. Some visitors have known the “SEO” word only and ask me to optimize their sites for various highly competitive key phrases within two to three months. And another group of people are who do not have any idea in SEO. Once they found your site through search, they inquiry for some minutes, then for some hours, then for some days and then give every responsibility to the SEO company. I do not have any personal hatred or liking for any of such subjective grouping of SEO service seekers. I always love and welcome each and every visitor who lands on my website.
There are millions of SEO companies are active in the WWW, as they know very well that SEO is growing industry and has a lot to offer them. But there are very few SEO companies that promote your website ethically and professionally. But why wasting dollars in SEO of your website, if you can do it yourself! Marketing is all about selling commonsense. SEO as a part of online marketing is too the part of that Commonsense. The basic difference between SEO and Product Marketing is the product itself. SEO is all about marketing website so that maximum number of people would visit your website. Here I’m providing you some common SEO tips that you can try out at your desktop without hiring any SEO expert and can find healthy increase in website traffic:
#1: Understand Your Business
Very often I’ve seen many webmasters do not have any idea what the industry demands from its participants and what customers demand from the industry. If you fall in this category, then you need to review your stand and go back to basics so that you can understand the industry where you are managing your business. Exhaustive analysis of an industry can give you a better overview of the strength, growth, risk factors and finally the ROI associated with business. This helps you in targeting the niche of the industry.
#2: Market Research
Market has two ends: one is SELLER END and BUYER END. You success depends on the better co-ordination on these two ENDs. Most depends on the BUYER END as buyer completes the total Business Process. Buyer has its own typical way to see, understand and express a product/service. Most business analysts are researching to explore this typical buyer perception of a product. In offline marketing, it’s pretty difficult to read a buyer’s mind. But online marketing, a business man can track how a buyer expresses a particular product. In SEO, we call it as KEYWORD or KEYPHRASE. So Keyword Research is another significant strategy that helps you in understanding what and how your possible visitors would expect services or products from you. <
#3: Targeting the Right Niche
After Keyword Research, it’s time to targeting the visitors. If you are new to the industry, then you need to be patient and target such keywords/phrases that have lesser competition. By “Keyword Competition”, we understand the List of Web Documents That Presented by Search Engines as Results of a Particular Keyword/Phrase. It is too difficult to rank for a highly competitive keyword/phrase in search engine ranking pages (SERP). Now it is time to bring some modifications to the documents to make them search engine friendly as well as visitor-friendly. Thus you can make your web documents relevant to various keywords/phrases. As we know search engines present results according to the relevancy of the document to the searched keyword/phrase.
#4: On Page Optimization
On-Page elements are the elements that exist in your website. Elements like web documents, scripts, URL, menu, files (like images, videos, and audios), content, and META elements. You need to modify to make these elements search engine friendly. You can use the targeted keywords/phrases in URLs, META elements, Headers, Content, Link texts and image file names. Search engines can’t crawl images. It recognizes images by its filename and alt tag. So if you’ve used keywords in these parts, then the web document can be more search engine friendly. Once you are done up with these elements, you need to do some off-page campaigning.
#5: Off Page Optimization
Off-page optimization is all about getting online referrals. URL is the minimal way to establish a web document. It’s pretty difficult to understand a web document from its URL itself. That’s why people hyperlink texts to present a web document. There are various techniques of getting online referrals for website. Some of them follow:
• Directory Submission
• Article Distribution
• Blog Submission
• Forum Submission
• Book Marking
• RSS Distribution
• Image Distribution
• Profile Distribution
• Banner Distribution