Affiliate marketing is one of the easiest businesses to get started with online. It
takes practically no time to get set up, and you can earn a lot of money over time.
Technically, you actually can start earning money almost immediately by
promoting an affiliate program, or even putting AdSense ads on your website. The
catch is: No matter how much money you make that first day, you are not going
to have that money in your hand… or in your pocket… or even in your bank
account for some time. In some cases it may be two to three weeks before you
actually get the money in hand. Other times however, it can take two to three
months. And it’s because of this that most affiliate marketers run into trouble
before they’ve really gotten fully started in their business.
They don’t understand the concept of cash flow.
Even if you’re not spending the cash you have on hand before you receive your
affiliate commission payments, you usually still need some sort of cash flow
available to get you through the initial startup phases.
Let’s say for example, that you decide to put up a website which is promoting a
click Bank product. You then decide that you are going to market this site using
free techniques such as article marketing. This way you won’t have to spend
money out of pocket in order to start making money from sales of the product
Now, if it takes you a full week just to get your articles approved then you may
see little to no traffic at your new website. And with little to no traffic of course,
you’re not likely to get anything in the way of sales either. Even if your articles are
approved quickly, there can still be anywhere from one to 10 days before you
start seeing traffic generated from those articles. And how much traffic you see
will depend on many different factors such as how many articles you’re writing
each day, how often those articles get viewed, and how often people reading the
articles click on the link to your website.
If it takes you just two weeks to get the first sale from your new website, you’re
doing quite well. Depending on when that happens though, it may be a full three
weeks before you actually receive the money for that sale. This means you’ve had
to maintain yourself, your website, and your marketing efforts for] at least five
weeks. And chances are, the commission you earned from that one sale will not
cover five weeks worth of either business or living expenses for you. So
essentially, you are still in a state of negative cash flow.