In general, small businesses in selling their products have no execute pengtahuan and management of the intended market segment to win the consumer market which is basically a potential target in the business.
Market segmentation is the process and method of selecting or identifying one or more distinct groups of broad market your business or product manufacturers can be a good target. It is generally regarded as an adaptive strategy because it is a common practice among contemporary producers to obtain variables that are used to market needs based on their market segmentation. Product manufacturers to develop new products, modify their advertising campaigns or even change their identity as a result of market segmentation that they do.
It’s just the reality, not purely adaptive segmentation as a marketer can select targeted market segments and focus on their needs with the goal of having a competitive advantage over other marketers that segment of the same aims but with attitude. However liberal, the point is that marketers can deliver higher value to potential customers through the implementation of segmentation in their marketing activities.
There are several types of variables that can be used for segmentation. Prominent of them include Variable demographic, lifestyle, behavior and benefits.
Demographic variables refer to the personal characteristics of the targeted market. It may be age, gender, location, education, income, nationality, etc. For example, we can say that certain age groups, say between the ages of 35 and 45 are more prone to developing diabetes and so marketers can focus on groups such as drug and submit for diabetes only for them.
In terms of lifestyle variables, some consumers will prefer to stand apart from the crowd while others will want to be seen as an equal with others. Some consumers simply attending the event in a particular group.
Some of the consumers exhibit behavior because they prefer to stay with their favorite brand if competing brands to add even more value to their own. Some consumers use heavy while some others use a lighter.
Some consumers will prefer products based on consumer benefits. but that some would prefer caffeinated coffee despite high costs, others will naturally stick to coffee because of its benefits.
Once the importance of this variable that would be very useful for you, when I had to market their products or services in accordance with market segmentation, will greatly cut valuable time where you do regardless of the market introduction of variables in determining the segmentation.