SEM or Search Engine Marketing includes
site optimization in addition to social
marketing. The web site must be marketed in order to top the ranks.
SEO, stands for Search Engine Optimization. That’s
pretty a mouthful, but it actually means your web site is “Optimized” for the search
The Dictionary defines Optimized as:
[op-tuh-mahyz] Show IPA verb, -mized,-miz.ing.
verb (used with object)
1. to make as effective, perfect, or useful as
2. to make the best of.
3. Computers . to write or rewrite (the instructions in a
site) in order to maximize
effectiveness and speed in retrieval, storage, or execution.
4. Mathematics . to determine the optimum or
minimum values of (a particular function that’s
subject to specific
verb (used without object)
5. to be optimistic.
does this means?
If you have a site, you desire
people to find it right?
Sadly there are literally millions
within the search engines data files which never get referred to,
besides on the odd occasion where you may
give your customers your specific web
address for them to visit.
This idea is
for the consumers that you’ve already
established rapport to; however, what about those new
clients or people whom you desire to
introduce your products or services to?
optimization needs to be implemented for this. You want the potential customers to reach your website so that you can increase website traffic and sales.
Search Engine Optimization is the specific
method used to optimize your website –
see meaning 3 given by the dictionary – which practically explains what it is.
initial step is On-page Optimization. Your site must be made easily
readable to search engines, which their data bases
The search engine
won’t be spending a lot of time looking
up the web site if the
information necessitated is
tough to find or not available.
is the next step. This involves getting people, or
other websites to link to your site.
The web sites linked should have
and also ranked highly. The greater their page
rank, the more the search engines will reward your web site (this is called good “juice”)
The web sites which are back
linked to your site should also have
relevant content or topic to yours.
there are more quality backlinks, the
search engines will reward your website with more
The most important part of Search
Engine Optimization is selecting the correct
keywords. These are the sets of words that
people generally use in the search engine bar to be able
to get the information they want to know.
Without the correct keywords, your website will not rank anywhere, also if the keyword is highly
competitive, you will have a tough job getting
the search engines to select your website over others for the coveted page 1 position.
Search Engine Marketing encompasses all the SEO
principles, but will generally
. Social Marketing – Facebook,
Google+ , Twitter, Linkedin etc.
. Entering your website in local business
. Incorporating like buttons which automatically
refers your content to your own social media
. Developing a “Blog” on your web site,
linking the comments to your social networking
Basically, there’s not lots of differences between the 2, but Search Engine
Marketing is all encompassing and is eventually simpler to remember and to say.
Several Search Engine Optimization
necessarily supply the social media aspect
within their services. But, the Search Engine Marketing companies
will surely provide them.
I hope this article has
provided you with a better idea of how these two
differ and it is completely up to you to make your choice about which you should choose, whether Search Engine Marketing or Search Engine Optimization;
but as for me, I’d choose SEM which helps me