A sticky, memorable, and noticeable promotional campaign is what every business aims for. With the number of ads and materials received by people everyday, getting remembered can be a bit tricky—and expensive. Some businesses will try to invest a lot on their promotional materials in the hope of creating an ad that gets remembered. However, cost is not the only determinant in the success of a promotional material. It doesn’t matter how much you spent for a particular material. What matters is how you designed your material and what kind of message you have imparted to people. Sometimes, the smallest and simplest material is way better than a huge and expensive material.
There are tons of promotional materials you can invest in today, but perhaps among the most effective are the custom stickers. Stickers are the perfect epitome of a simple and sticky material. They are inexpensive to produce and will surely stay with people for a long time. If done well, this material will easily outweigh other materials in terms of effectiveness and affordability.
Experts recommend creating personalized stickers rather than using the pre-formatted ones for these reasons:
1) They are more creative and attractive. A custom sticker will look more visible and attractive than a pre-designed sticker. This will give you more chance of getting noticed and remembered. In time, people will be familiar with you and you will be the first one they think of when they need the product or service you offer. And as long as your sticker is with them, they will constantly be reminded of you.
2) They will let you promote your products or services more effectively. You can highlight a particular product or service on your sticker to increase sales. If a certain product hasn’t moved for quite a while, creating attractive stickers will help you reintroduce it to the market. This way people will get familiar with it and consider investing on it.
3) They will help you reach your goals. Customized stickers will allow you to create a promotional campaign that is appropriate for your goals. You can create the right size, shape, and design that will focus on your purpose and even the goals you want to achieve. For instance, if you want to promote repeat sales, you can design a sticker that is unique and compelling enough to ensure people comes back over and over again. You can even include promos, discounts, or freebies on your sticker so people will be motivated to make an action right away.
4) They put your business on top of people’s mind. Repeat sales are achieved through good business visibility. This will require you to come up with a campaign that will put your business in front of people. If people see your sticker all the time, that will establish your presence and make them familiar with you. This will eventually help gain their trust and earn a positive impression from them.
There are plenty of good benefits in creating custom stickers. If you want to achieve better results and ensure the growth of your business, consider investing in personalized sticker printing. Even if you are on limited funds, it’s affordable to create these stickers. And even if you spend extra on them, you can be sure that the investment will all be worth it.