For the money, mother Mattus selling lemon ice from a squeezed lemon, and Mattus help her mother.
In 1932, he founded the company in the Bronx Senator Frozen, and at the end of the 1950’s building Ciro’s ice cream company that marketed through grocery stores and stores, liquor stores. Then he had the idea to incorporate it into the supermarket. But the supermarket ask for incentives that can not be met by Ciro’s.
Mattus not easily discouraged, and then he created a brand of luxury ice cream made from real fruit, natural ingredients and are marketed through the imaginative use of the name smells Denmark “Haagen-Dazs” as the perfect way to differentiate a brand new with its competitors. Three flavors Haagen Dazs, which first appeared is a sense of Vanilla, chocolate and coffee. And sold in grocery stores, New York. Community in a positive welcome and ice are just a few weeks took other stores throughout the United States on orders mengerimkan this new ice cream. Of-mouth marketing is enough to improve the distribution of these products to the urban centers and college towns in the northeast region.
People across America sent a letter asking how to get Haagen Dazs near his residence. There’s even volunteered to distribute this product. Mattus girls then proposed the idea to open stores to sell only brand Haagen Dazs. The first store opened in Brooklyn and opened a new era for this brand and was followed in major cities across America. In 1982, has been to expand into Canada and is also working with leading food companies and has crossed the Atlantic to Europe. The people of Europe welcomed with enthusiasm ice.
Eugene Schueller started the business from a job as a chemist. As a young chemist, he managed to create an innovative hair color formula, which he called “aureole”. Then Schueller founded the company called “Societe de Teentures Inoffensives Franncaise pour Cheveux” in 1909, which ended up selling “L’Oreal”. Schueller principles used to achieve success is to research and innovation which focuses on beauty. Starting from a small company and himself as a chemical expert, just 11 years later added three chemists and is now approaching 2000 chemists employed. Schueller sell this product in the beginning to the hairdresser in Paris. Five years later, L’Oreal products have been found in the Netherlands, Australia and Italy. Several years later, through agents and representatives to the United States, Russia and Asia. Now L’Oreal products have been present throughout the world and include the company L’Oreal in France the most amazing and astonishing 23 world ranking of Fortune magazine.
You can start a business with the skills you have, as it was Soichiro Honda. Starting from his skills as a mechanic, Soichiro Honda finally achieve success. Soichiro Honda first to get a job at the Tokyo auto repair shop in 1992 after leaving school. He was only eight years of education. Children as young as 15 years from a small town, take pride in repairing 10 cars at the time crowded. He was appointed as an assistant mechanic, but his work is sometimes as “baby-sister” boy owner of the workshop. Soichiro Honda’s dream to become a car mechanic and he never got the chance. He was a little frustrating at the time, then packed his bags and Soichiro Honda quit his job and left the big city. Six months later, his shop need it, he called in to help fix the car, finally opened opportunities for him to achieve his dream.
As his other State, the great depression hit Japan in the 1930s. In 1938, Soichiro Honda was a student, when it started to open the workshop and developed the concept of ring-shaped piston. He plans to offer his ideas to the Toyota. Soichiro Honda worked day and night, often sleeping in the garage. He always believed that he could refine the design and manufacture a useful product. To start his business, he used the capital in the form of jewelry from his wife. When the draft was made Sempel and offered to Toyota, the piston does not fulfill the standard. The technicians laugh Soichiro Honda designed piston. Although it failed, he remained firm in his stance. After the last two years and redesigned, Soichiro Honda finally won a contract from Toyota. Then Soichiro Honda built a factory to fulfill the demand of Toyota. But the factory was bombed twice during the war, so that it becomes untidy. But he remains determined to realize his dream, to set up factories. But the factory was destroyed again by the earthquake is terrible.
After the war finished, there was a shortage of fuel, and forcing people to walk or use bicycles. Soichiro Honda makes small engines and can be mounted on the bike, but the difficulty of the material, so it does not fulfill the request. Soichiro Honda wrote a letter to the bike shop owner 18 000, but the results are only obtained a little money. However, with the modest money, Soichiro Honda makes small engines for bicycles. In the first model, takes place in order to work properly, so he developed and adapted continuously to finally produce a small machine. “The Super Club” became a reality and success. After success in Japan, Soichiro Honda began exporting to Europe and America.
In the 1970’s saw a scarcity of fuel, then the U.S. move from large vehicles to smaller vehicles. Soichiro Honda quickly capture this trend, Honda Corporation has a staff of more than 100,000 people in the United States and Japan, oversees 43 companies in 28 countries is one of the world’s largest car company and a company ranks the world’s most amazing 26 in 2003.