Okay, so you have finally gotten the courage to start your own business. Your business plan is in order, your products well packaged, and your store ready to accommodate customers. Now, the only thing you need to worry about is the marketing strategy which will help your small business get more market share and increase your bottom line. So, what’s the best strategy to take? The answer will basically depend on the kind of business you have.
It’s always best to start with a simple campaign, something which will let you get in touch with your prospective customers effortlessly. You don’t have to create a big campaign especially if you only have limited funds. Big and successful businesses such as McDonalds and Starbucks all started out with a simple campaign at one time on their business life. So, why don’t you do the same? In doing so, you will get a better understanding of your target market and come up with better marketing strategies that will help you communicate with your target audience more effectively.
The next question now is which simple marketing materials you should invest in. If what you aim for is long market exposure, investing in customized calendars is a good option. Calendars are guaranteed to be used for a year, allowing you more face time with your customers and prospects. Every time they use your wall, pocket, or tent calendar, they will constantly see your business name, logo, or tagline. This will leave an unintentional imprint on their subconscious which will help keep your business on their mind. Whenever they need to purchase one of the products you sell, there’s no doubt that they will instantly think of you. Now, that’s the kind of market exposure you want.
With today’s modern printing machines, it is easy and affordable enough to create large orders of calendars. But which printing technique should you avail of: digital or offset? That will depend on your order. Digital printing is good for short print runs. When you only need only a few copies of your custom calendars, you can opt for this technique. However, if you need to print in bulk, offset printing is the better option. The cost per piece when availing of this technique is lesser as the number of orders increase; plus the quality of material produced is exceptional. If you are not in a hurry, opt for offset printing.
A lot of printing companies today offer both digital and offset printing. This provides you flexibility in terms of the print job you require. It will be best if you talk with your printer to determine the best printing technique best suited to your need and your budget. If you don’t have a printer yet, you better look for one right away. Never attempt to print your calendars on your own if you are not a skilled printer. This will only results in printing mistakes which will surely cost you additional expenses.
Despite the popularity of virtual calendars, it seems that printed calendars are not going to go obsolete anytime soon. If you want to widen your market reach and achieve long market exposure, seriously consider investing in calendar printing today. Exert all your effort to produce topnotch calendars that will help you stay in front of your customers and boost your bottom line.