SEO Halifax – Recently I was studying eye tracking experiments done by Forrester that show the value of having a page one video listing. In every example the users viewed the video thumbnail listing almost to the exclusion of virtually every other website listing on the page. The fact is that video is more popular and grabs the attention of potential customers far better than a website or even a Google places listing.
Video ranking plays an important part in the overall strategy and can be exceptionally powerful when combined with a fully optimized Google Places listing. Can you imagine having 5 videos all ranked on page one for well chosen keywords?
The experiments were recorded using eight different people ranging in age from 18 to 30 — they each looked at the page for 30 seconds. Each person was instructed to look at the page as they would any normal Google results page. (the page was shown full screen and there was no mouse movement)
A video has, on average, an 85% higher click through rate than any other type of page one listing on Google or any other search engine. It’s easy to understand why. Like any advance in communications when TV came along there was a rapid decline in the number of people listening to the radio. People prefer to be informed or entertained on more than just and audible level or by something more than just the written word.
Web video marketing is without a doubt one of the most effective and inexpensive ways of all to grab the attention of prospective customers who are searching for your business or services on Google. A lot of attention is given to Social Media and yet Google’s first page is still where the majority of people search for a product or service. Over 90% of businesses still put the lion’s share of their marketing budget into Search Engine Optimization but many are missing the boat when it comes to proper optimization and use of video.
SEO Halifax can push a video onto the first page of Google in no time at all! Over 60% of internet traffic is video! When you search for anything on Google how often do you see a page one video thumbnail? When compared to the numbers of standard page one web listings first page video thumbnails are almost non-existent.
Now is the time to take full advantage of SEO Halifax and the opportunity to get your video on Google’s first page in front of your potential customers.
Contact Dave Williams
(A video message from me)