Search engines are the best way to get visitors, you should know how it works and how to make them in your side .
without using the appropriate keyword it will be difficult for people to find your site via search engines, one of the most powerful ways of SEO is the Keywords .
Keywords are the words and phrases people search for when they using search engines, and if did not have the appropriate keyswords related to the content of your site will not get visitors by search engines .
Put simply, your pages must have the correct keyword content and density for the niche you are promoting. It makes sense then that these keywords are of the utmost importance in ensuring proper search engine optimization .
Anyone who has read any of my previous articles will know that I am a stickler for preparation. Failing to Prepare is Preparing to Fail in my books so I put great store in preparation and this generates the need for research.
I know, more time involved, couldn`t we just press a button or two and have it all on a plate? Unfortunately not so let`s start at the beginning with – Preliminary Keyword Research.
You should have chosen your niche by now so, the next step is to get as many highly targeted and highly responsive visitors to your site and entice them to take action (purchase something or supply you with their name and email details for example).
By pinpointing your potential audience you will witness more success and save a lot of time so, you need to be accurate with the keywords you wish to use.
For example, it doesn`t make sense to use keywords which will bring the wrong selection of visitors to your site. If your site sells fishing equipment then there is no way you should use keywords which could attract someone looking for nail varnish. (simple really, but we are starting at the beginning after all).
When researching, we use keyword tools to determine which keywords would potentially be most suited to your niche. If your niche is still fishing equipment you will be targeting the millions of fishermen from all around the globe.
You would start with seed keyword phrases like rods, reels, lures and sinkers for example. The Google Tool Search results for these are:
Reels is a low competition word with 7,480,000 local monthly searches
Rods is a low competition word with 6,120,000 local monthly searches
Lures is a low competition word with 1,220,000 local monthly searches
Sinkers is a low competition word with 74,000 local monthly searches
Once you generate the keywords, you need to research further and begin to add other words to your seed words. You could categorise this by adding the names of fish, different types of fishing methods, manufacturer`s names or even types of fishing on named rivers etc.
For example if you add “shimano” (a well known manufacturer) to your keywords list, you get a low competition word with 4,090,000 local monthly searches while “shimano reels” returns a highly competitive keyword with just 90,500 local monthly searches. This means that more people are looking for “shimano” products in general rather than “shimano reels” in particular.
So as you can see, you start to build up a picture of what people are looking for and how important each sub niche is in relation to your starter seeds. Also note that the “competition” between these terms has changed from low to high.
Sometimes I start with the keywords and design the text content for our sites around the keywords, their competition and how much traffic I can expect to get from each one.
Please Note – All keywords are not suitable for your SEO purposes. Some don`t produce a high enough volume of traffic and others have way too much competition (usually from the Pay per Click sector as Google receives an income from these) to achieve a reasonable page rank.
How To Analyze Your Keywords
We never use keywords without analyzing the traffic and competition they produce. As a rule of thumb I would instantly dismiss keywords which do not receive at least 1,500 local monthly searches, have no more than 30,000 pages in a Google “in quotes” search and no more than 10,000 results for a Google “allintitle” search.
My Personal observations are:
Keywords which have less than 1,500 searches per month do not bring me a sufficient volume of website traffic to justify the time I would have to spend on them.
You won`t rank on the first pages if there is too much competition for the keywords you are interested in.
The two top tips I use in assessing competition:
You need to find out how many people are using each keyword phrase on their own pages. I can do this easily by entering the keyword into a Google in quotes search (“keyword”). This informs you of how many other pages contain that exact keyword phrase.
Example – “marketers freebies” = about 13,200 results. As this is way less than my 30,000 rule of thumb, I would definitely use this phrase.
Next, you need to find out the strength of your competition:
Google and other search engines give a tremendous amount of clout to the words appearing in the title of the HTML document, so next you need to expose how many competitor`s pages are also using the phrase in their titles.
This is achieved by entering “allintitle:” before your keyword, into a Google search. I found, allintitle: “marketers freebies” = about 40 results. Absolutely fantastic.
Excellent news if you want to rank for that phrase. It assures you will be able to rank on the first page for that phrase if you use the phrase in your title. Keep applying these principles for each keyword and you are well on your way to a good ranking as long as you have great content as well.
When you have used up the keyword phrases you found, and which fit your criteria, you can begin expanding and using other keywords. Use those that only fit your criteria at the start as you will achieve higher rankings more quickly. An increase in traffic equals an increase in income.
There are automated tools that make keyword research easier, but you need to invest some money if you want to use them. In fact, some of them carry a hefty price tag. I won`t list any of them here even though I earn money from some of them through affiliation. You can find them easily enough and make up your own mind.
Now, we have learned that the search engines like to see keywords in the title of your pages – So place them there.
As stated in previous articles, there are other areas which are just as important where you should use keywords.
Having keywords in your domain name, URL, heading tags and body content all have crucial benefits in your SEO campaign.