What do you usually consider when buying things? For example, if you’re buying a new computer, what are the elements that you would take into consideration? What do you consider most important or should I say, what are the things that are non-negotiable? For most people, it would be the brand name. A lot of them would be more than willing to spend more money to get Macintosh or HP or Dell. This is despite the fact that there are new computers available in the market that are relatively cheaper but with brand names that are not really popular or those brand names that are not yet trusted.
This is exactly the same thing that happens when people are considering buying something online. They want to make sure that they’ll buy from esellers who have the reputation in selling nothing but high quality products. They’ll be more than willing to shell out more money as long as they’re 100% sure that the people they do business with are trustworthy.
The question here is; how can you introduce yourself to your target market as a legit, trustworthy emarketer? The answer is through information marketing. Here’s what you need to do:
Do your research. The first thing that you need to do is to ensure that people would pay attention to your message. So, start the process by knowing exactly what they want. Determine the information that they usually search for in the online arena and give it to them. Most of these people would want how- to guides, in-depth explanation of the things that they’re going through, answers to their questions, and insider tips or trade secrets. Show off your expertise.
Don’t hesitate to share a slice of your knowledge each time you’re writing your content. The more in-depth, useful information you give out, the easier it will get for you to convince people that you’re really an authority in your chosen niche. Also, give your audience great reading experience. Ensure that your content is well-written and entertaining. Do this regularly and I can guarantee you that people who read your articles or your blog posts will like and trust you in no time. Use different portals to easily get your message across. Using one portal in distributing information wouldn’t be enough. So, aside from distributing articles to directories, I would also recommend that you do blogging and forum posting.
Also, spend time giving out tips or advice on Twitter and Facebook. Creating your own videos and posting them on YouTube would also help. Update your website. Don’t forget to fill your website with useful information on a regular basis. It’s important that people will see it as a great source of answers and solutions to their problems and questions so they’ll come back more often. This will help in getting them to sign up to your newsletters later on. As you know, this is the key to building relationship with them and in convincing them to do business with you in the future.