There are many things that one needs to know about financial marketing strategies before beginning to layout their advertising campaign. Perhaps most importantly is the fact that customers and potential customers will not be fooled by empty promises so first and foremost whatever advertising catch you use needs to be truthful and honest or it very simply will not work.
Honesty is always the best policy but this doesn’t mean that you can’t accentuate those aspects of your business that you want customers to focus on and skip over some aspects of your business that may not prove quite as favorable in the public eye. At this point in time there are definitely certain things that you should do when it comes to financial marketing. Focusing on certain aspects of your business such as ways in which your financial institution can save your customers money or the ways of doing business that make your business more earth friendly such as e-mail statements and online banking. By far these are two of the most marketable aspects of any product or service in the current state of the economy.
There aren’t many don’ts when it comes to financial marketing, except don’t do what everyone else is doing. When you look around and see free checking signs in front of all financial institutions this is no longer a selling point. Whenever something becomes as commonplace as free checking it really no longer holds any meaning to the general public. Also, avoid false or misleading claims at all costs as this will not help you build up your customer base but will instead work to diminish your credibility in the public eye.
Things that you should do with your marketing is stick with one message. One solid message that promotes one aspect of your business will be much more widely received then a bunch of different messages promoting differing aspects of your business. Consistency is key and therefore you will most definitely want to be sure that you keep to one clear and concise advertising message with all of your advertising tools. Whether you are choosing print advertising, media advertising, promotional product advertising, or all of the above the message you use throughout should be the same.
Clear, concise, truthful advertising is what you should use to promote your financial institution. Anything less than this will likely not produce the results you are looking for.