Postcard printing is one of the most reliable ways that you can produce excellent marketing materials for your business. To help you make the most of your budget and spend less when getting the services of professional postcard printer, here several things that you should do:
Choose the right size
Postcard printing companies generally offer the standard size of 4 inches X 6 inches. If you have a design ready for prints that are larger than the standard option, then keep in mind that any sizes beyond the usual one can add up to your expenses. With the standard size, you are not only saving on printing costs, but on postage expenses as well. Be aware that the postal service has a different, much higher postage rates for non-standard sizes.
Opt for the standard materials
To cut your costs considerably lower, be incredibly careful in your choice of materials. Generally, postcards are printed using papers with thickness that measures about 0.016 inches and this would cost you so much if you have a very limited budget. You can cut your costs by opting for thinner yet sufficient paper materials. Doing this could lower your costs of printing by about 20%, although consult this with your postcard printer to make sure that the stock you choose will not make your cards look pathetic and flimsy.
Consider one-sided color prints as well as one-sided coating
Printing on only one side of the postcard is an effective way to reduce your postcard printing costs. If you have a limited budget to work with, color printing on both sides of the material is actually the most practical thing to do in the first place. And so as applying glossy finish on the two sides. You don’t have to worry about not applying glossy coating on the back of the postcard as it is actually easier to write a message on a non-glossy surface.
Avail of bulk printing
Getting your postcards in large volumes or through wholesale packages will allow you to get enough prints at a significantly reduced price as opposed to the higher cost you might incur in buying them in a per piece arrangement. To maximize bulk printing from a reliable postcard printer, make sure that you have an actual need for lots of postcards in your campaign for the next couple of months. This will free you up to print as many postcards as you can to take advantage of bulk pricing rates.
Choose a standard template than a customized type
While customization can give your postcards a nice, personal touch, it can also bring your printing expenses to the roof. This is because when you opt for custom printing, the postcard printer will have to make some adjustments in the set up which can increase the expenses. Custom postcard printing may have its advantages but if you are working on a tight budget, it wouldn’t be practical to choose it. When you choose an online postcard printer, you will be given an option to use standard templates.