Online marketing has grown considerably in the last few years. New marketing methodologies and techniques have enabled affiliate marketers, companies and individual entrepreneurs to penetrate many new areas on the Internet.
One of the most powerful tools available for anyone in need of marketing is social network marketing. What is this type of marketing?
Social networks have taken the world by storm. Facebook, MySpace and Twitter are just the tip of the iceberg here. These networks allow individuals to connect with people all around the world, to remain in contact with far-flung friends and family, as well as making new friends.
However, social networks can also be valuable assets to marketers. How can this work? Consider Facebook, for example:
Facebook is currently the most popular social network online. This website has millions of users every day. In addition, the website makes a number of marketing tools available to marketers. Fan pages are free tools that can be used for a variety of different purposes, for example.
Creating a fan page for a product, a company, a band, an artist or an author takes only minutes, but it can have a powerful impact on marketing. By creating such a fan page, you can begin interacting with your customers and clients on an immediate basis.
Through status updates, you are able to alert those who subscribe to your page about new initiatives, new deals and news concerning your product or organization.
In addition, you will find that when people “fan” your profile, Facebook automatically shows that to their friends. This allows others to join the cause and increases your brand recognition considerably.
Another tool on for social network marketing on Facebook is the creation of Facebook ads. These can be static ads that entice consumers to visit your profile, or they can be more interactive. Facebook gives you the ability to create polls, quizzes and ask questions through your ads.
Users can interact with these polls and quizzes directly from their profile page. In addition, this allows you to gain access to a tremendous amount of direct consumer information. You can easily determine consumer preferences, interests, likes and dislikes that can be invaluable in your marketing and product development.
Of course, MySpace can also be used for social network marketing. While this network is no longer the top name on the Internet, it can still offer numerous benefits. You will find that MySpace offers many of the same tools that Facebook does, though Facebook’s offerings are a bit more advanced and somewhat more effective. However, if your target demographic is youth, then you cannot go wrong by marketing on MySpace.
There are numerous other ways that social network marketing can be useful to you. For instance, using Twitter, you can easily build a network of connections that will enhance your marketing, enabling you to reach further, faster. Twitter is a great tool for sharing small bits of information with your followers, or for directing interest to a webpage, a blog or even another social network, such as your MySpace of Facebook page.
When used in conjunction with other social network marketing methods, this can ensure that you have the viable, dynamic marketing options you need to ensure future growth and profitability. Social media is the future for marketing – getting onboard now ensures you remain on the leading edge of the industry.
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