1. Facebook and Twitter
It is a well known fact that Facebook and Twitter are now crucial tools for any small business looking to extend its online marketing strategy. Because these sites are so frequently used by a wide variety of consumers, they make ideal places to market products and using them can be completely cost-free. However, it is important to know how exactly to approach the use of these social media sites before diving right in.
One good strategy is to hang a poster in your restaurant or otherwise remind customers in person to be your “friend” on these social media sites. This is a wise strategy because these customers already know who you are, so they will be more likely to want to stay in touch online. Once you’re using these sites, make sure to keep your profiles updated regularly. Interact often with your customers and fans on an individual level. Keep them updated about anything special happening at your restaurant and try to touch base every day.
2. Engage in deals with coupon companies
Sites like Groupon.com and Tenka.com are becoming extremely popular for their methods of drawing in new customers to experience promotional deals at your restaurant. The promotional value of engaging in deals with these coupon companies can be priceless – they provide the perfect way for customers to find out about your restaurants and to come back for more later on. Choose one of your most well-received products as the product you choose to draw in new customers. This will keep them coming back for more!
3. Encourage customers to rate your company online
There is no shortage of community-based sites that focus on rating local bars, restaurants, and other food service industry businesses. Such websites include Yelp.com and Menupages.com, where more and more users are looking up restaurants before visiting them. In this day and age, you will need to tap into this market in order to be successful. Hang a sticker on your window telling your customers that if they had a good experience at your restaurant, they should go home and give you a good rating. Over time, these sites are going to become one of the first places restaurant-goers check before trying out a new restaurant, so it’s important that your business is rated highly!
4. Use survey features to get customer feedback
Sites like Facebook or Surveymonkey.com make it extremely easy and cost-free to conduct widespread market research to see what your customers like and don’t like about your restaurant. These surveys are invaluable to your company because you don’t have to speculate about what your customers will or won’t like; they provide that data for you. Best of all, they are free to use.
5. Maintain a blog
Maintain a blog on your company’s site or just keep one up using Blogger.com, WordPress.com, or Tumblr.com. Tell your customers what’s new around your restaurant and keep them posted on your current deals. Try to use personality in your entries and interact with your customers in the comment section of the blog. Use your Facebook and Twitter to link back to your blog posts. Implementing all these tips will help your restaurant or other business be as successful as it can be.