Businesses adjust to the changing times, using modern brand marketing strategies to get to a broader audience. Social media branding could very well be probably the most widely used modern technique today. It is the most convenient way of getting a large audience and advertising your brand without having to spend a dime.
Have a look at some figures in connection with this strategy. Social networks are responsible for 22% of the total time spent on the web in the U.S. 85% of U.S. Web users have a Facebook account, while 49% are on Twitter. At the same time, YouTube is currently the second largest search engine worldwide. You will see even more people in other social media engines. Because of this, 50% of U.S.-based companies have social network pages of their own. Successful advertising on these websites promotes their personal brand to lots of people online.
Not all companies succeed in social media branding. A skilled personal branding consultant will say it’s more than simply having people follow you. It is about getting their interest and turning that into two things: recommendations and profits. You ought to make a lasting effect on your present and potential clients.
Keep these suggestions in mind when subscribing to a social media site, whether it’s a blog, a social network, or other social media engines. Identify your goals. Improving sales and getting new clients might be your primary goal for creating pages on such websites, nevertheless these shouldn’t be your only goals. What message would you like to give your readers or viewers? You’ll be able to come up with more interesting, high-quality materials when you’ve got a specific message or goal in mind.
Choose a voice for the materials. It’s advisable to stick with one voice for the social media campaign. This would let your followers know the distinct character of your business. Do you need to be serious and corporate-sounding, or light and easily reachable? Load materials that present this voice. Doing so can certainly help establish your company’s character in the minds of your followers.
Build your image. Ensure the look and feel of all your social networking sites tie in together. Many people consider appearance as an essential factor for following product pages. Keep yours simple and clean, yet unique and artistic. Place your logo on all of your materials to encourage brand recall.
Update regularly.One of the primary objectives of social media branding is to personally talk with your market. Be sure you maintain that connection once you begin communicating with them. Most social media sites let you schedule posts and also other updates. Prepare materials in advance so you never use up all your new posts. It’s recommended that you schedule a couple hours everyday and read what your followers say. You could gather commonly-asked inquiries and respond to them in one fell swoop, but do answer whatever you can in a timely fashion.
Set benchmarks. You need to frequently examine whether or not you’re meeting your goals. Evaluate which major performance indicators you will consider depending on your plans. This can include the number of comments you receive, new followers or likes, shares on other media sites, and conversion statistics. Modify your strategy and adjust your benchmarks as you go on.
Find the help of a personal branding consultant. There are quite a few consultants giving personal branding services to businesses online. They understand marketing and branding trends very well and can make it easier to develop a highly effective brand marketing campaign. You’ll save time and energy with their help and know-how.