Successful Article Marketing Pointers
Writing articles is often touted as an excellent way to drive traffic to your website and increase sales. However, unless you can attract readers, your articles will just sit there without doing you any good. This article contains some tips on how you can draw a larger audience to your articles, which means a bigger profit for you.
Write a unique and engaging title. When you show up on search engine results pages, your title is what is seen first. You want to make sure that when they see the title, it is relevant and engaging so they are compelled to click on your link. This drives more traffic to your site and if used appropriately could be the start of new conversions.
If you’re planning to submit your article to more than one directory site then it is imperative that you change your anchor text or resource box every time you submit it. If they’re the same, then Google won’t see each article as unique, and you won’t get the link juice that you crave.
Don’t forget to add information that your consumers will find valuable. This is the best way to ensure that your overall message is heard, and that your goal in article marketing is met. Your articles are serving more of a purpose than showing your presence online, offering your consumers information about your services and products that they ought to know.
When submitting articles to the top directories, never use spun content — always write new articles by hand. The top directories will not accept poor quality articles, and your articles will look bad by comparison to others on the site, which would defeat your whole purpose of building a reputation and drawing traffic.
Knowing your audience comes in helpful with any type of marketing. With affiliate marketing this comes in handy because you should know what types of products or services to advertise. If the ads are relevant to the audience type you get the more apt they will be to click on them.
Work with someone who has a blog in a similar niche and see if you can guest blog on their site. Guest blogging will introduce you to an entire new audience who may not have been aware of you. Be sure to provide an offer for the blog host to guest blog on your site as well. Include links to each other for optimum effect.
One of the most effective ways to close your article is by following the main body paragraph with a brief summary, then an author biography. Your author bio should be carefully constructed and should increase the reader’s confidence in your expertise and credibility relative to your authority on the subject matter.
As mentioned above, articles can be a great way to increase site traffic and therefore increase your profits. But unless you attract a solid audience, those articles won’t do you any good. Having read the advice in this article, you should be more prepared to make your articles work for you.