Common Engagement Ring Shopping Mistakes

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The purchase of an engagement ring might be the most sentimentally valuable, and expensive, purchase of a person’s life. However, that does not change the fact that some men are simply clueless when it comes to picking out the perfect engagement ring for their loved one. If a guy doesn’t know what he’s doing, he’s likely to bump into a number of these mistakes. Therefore, it is extremely important to know more about these common mistakes, and most importantly to know how exactly they could be avoided.

One basic mistake people often tend to make is to buy diamonds from the wrong places. Though a lot of people have the common sense of shopping for diamonds only in reputed jewelry stores, most are unaware of the fact that it is advised to steer clear of jewelry shops which are located in shopping malls. These stores are located in such busy and commercially booming areas that they tend to have an extremely high overhead. This in turn translates into unreasonably priced jewelry that stores have to charge in order to make some sort of a profit. The best possible solution will definitely be to buy from an online diamond supplier instead. Although some would naturally feel somewhat apprehensive about buying diamond jewelry online, truth of the matter is that the online industry is in fact thriving. Smart buyers prefer saving 30% – 40% on diamond jewelry rather than buying the same exact jewelry product for a much higher and unjust retail cost.

If indeed you chose to purchase your diamond engagement ring from an online vendor, then it is extremely important to perform extensive price comparison and read through several customer feedback reviews. Once you have a specific design in mind, then all you need to do is thoroughly compare prices between the different jewelry websites you find. The more, the merrier. The difference in pricing between one online vendor to the next could be surprising. However, do not purchase the item simply because it is the cheapest. Sometimes, although not as often as you might think, there is a reason why prices offered at a specific website are much lower than others. You should always research your potential vendor of choice, simply by looking through their customer reviews and feedbacks. Make sure you visit the independent online regulations sites, such as the Better Business Bureau or iVouch. Use your common sense and avoid purchasing any type of item from a retailer who tends to receive frequent negative feedback on these types of sites.
Another mistake which is repeated all too often is not knowing enough about your vendor’s different policies ahead of time. You might be one of those who unfortunately need to return or exchange your newly purchased diamond engagement ring for another. Naturally, you do not want to find yourself engaged in a difficult battle with your vendor if he just so happens to have a much more stringent policy than you had in mind. Most diamond dealers will have a 30 day, no-questions-asked return policy in order to allow their customers sufficient time to resolve any potential issues that might come up during that time. Thoroughly inspecting their support policy in advance will give you a good idea about the kind of people you might end up dealing with in the future. For example, if they provide complementary services such as free cleaning or free resizing, that is certainly a good indication that they really stand behind their product and have their customer’s interests in mind. Bottom line is that you must be completely aware of the different policies offered by your supplier and make sure that you are entirely satisfied with what they have to offer.

The most common mistake of all is not having sufficient education about diamonds in the first place. It is essential to have some basic knowledge about diamonds before attempting to buy a diamond engagement ring. Failing to do so could simply make you easy pickings for those dishonest “used car salesman” jewelers. Lack of basic knowledge when it comes to diamonds is a huge disadvantage from the buyer’s point of view, and respectively a huge advantage from a scheming jeweler’s point of view. That is why it is extremely important to have basic information, particularly regarding the four basic attributes of a diamond that are often referred to as the 4 C’s. These four attributes are in fact: carat, color, cut and clarity. In a nutshell, the cut of a diamond influences the diamond’s proportions and brilliance; the clarity of a diamond indicates the severity of inclusions found within it; the color of a diamond is graded according to its display of unfavorable yellowish pigment; and lastly the carat value of a diamond simply measures its size. With today’s Internet acting as an endless source of information, there is really no reason why you shouldn’t do some research in advance. The Internet is full of websites entirely dedicated to providing diamond education, specifically aimed for those who have no prior knowledge of diamonds.

Finally, you should never purchase a piece of diamond jewelry unless it comes with all the proper certification documents. A genuine and reliable certification which clearly indicates the authenticity and value of your diamond is virtually the only piece of evidence you have regarding your diamond. Use your common sense and do not trust just any type of documentation written by any kind of establishment. In addition, do not purchase diamonds from stores who do their own evaluation grading on their diamonds. Always look for those who offer independent, third party professional appraisals when it comes to assessing the quality and value of the diamond in question. Professionals in the industry unanimously agree that buyers should trust diamond certification issued by only the most reputed establishments, such as GIA (Gemological Institute of America), AGS (American Gemological Society) and EGL (European Gemological Laboratory).

Clearly, buying a diamond engagement ring is not the easiest of tasks, and that is precisely why people tend to repeat the same common and regrettable mistakes over and over again. Therefore, it is essential to familiarize yourself with the common diamond jewelry shopping mistakes being carried out today, and more importantly know how exactly you could avoid these mistakes. If you are careful and follow what is outlined above, you will be more likely to have a smooth buying experience.


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