Vijay Mallya is a man with a mission. He has now launched his trade mark, the Bikini calendar for the year 2012. The Kingfisher bikini calendar has a niche of its own and people not only in India but all over the world wait for it. This year the launch of the calendar was comparatively low key One of the reasons is that the liquor baron is facing a great crisis. These are of course trying times for the liquor baron as his other flagship King Fisher Air is not doing too well and is in the red. The air line has defaulted on government dues and is looking for a bale out.
This has however not affected the style of the liquor baron. Vijay Mallya remains unfazed with his troubles and he has gone ahead and launched his king fisher bikini calendar for 2012.
Not many people have noticed that this bikini calendar is the 10th edition. How quickly time passes and the King Fisher calendar is now 10 years old. As usual the calendar show cases the most beautiful women and girls in India. Girls who have adorned the pages of this calendar have used it as a stepping stone to further rise in professional excellence and careers.
It should not be forgotten that Nargis Fakhri a King Fisher girl has made it big in Mumbai films. She had a dream debut opposite Randhir Kapoor in the movie Rock Star, which incidentally was a commercial hit. She is not the only one and many others like Katrina Kaif, Ujwala Raut, Yana Gupta and Lisa Haydon have all been king Fisher girls.
. There is no doubt that the King Fisher calendar has a marquee value of its own.
This year the entire shoot took place on the beaches of Sri Lanka. The photographer Atul Kasbeker feels that the king Fisher calendar is the best place for a girl to launch her career as a model or as an actress. I don’t think many will disagree with that observation.
Lastly the King Fisher calendar with its bevy of lovely Indian girls in bikinis is a blow against the Purdah system that bedeviled Indian society for long.