Consumer Psychology and Keywords
Every day consumers are bombarded with messages. It is impossible to absorb every bit of information being hurled our way. The next time you are riding in a car through town, consciously try to make yourself read every single message that you see. It is overwhelming. You probably can’t carry on for very long before getting worn out. After trying this exercise, it is clear to see why our brains screen out messages that are not of interest to us. There is just too much data. How many times have you thrown out junk mail without even looking to see what it was for? We live in an age when planes write advertisements in the clouds and people don’t even bother waiting around to read the finished message.
According to “Basic Marketing: A Marketing Strategy Planning Approach”,
Selective exposure means that our eyes and minds seek out and notice only information that interests us. Selective perception means we screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. Selective retention means we remember only what we want to remember.
So with all the information flying around on the internet, how can you get your business’s message across to consumers? Provide information that interests them! A blog or video is a great way to present information that interests your target market. Use keywords to label the information your business is providing its consumers. This way you can be sure that only people who are interested in your business will find you.
For example, a tire company might post a video about how to buy tires from them. The tire business tags the video with the keywords “buy tires”. Any consumer that types “buy tires” in to the search box is likely to be interested in the topic of buying tires, and will therefore be likely to watch the video.
It sounds easy enough, but there is a lot more to choosing correct keywords than meets the eye.
Good keywords need to:
– be popular search terms
– be relevant search terms
– have a low number of companies using the keyword
– have a high monetary value associated with the keyword