Writing excellent content means nothing if you do not market it well. Right, we all know that content is king. But what use is all that informative, creative and interesting content, if there is no one to read and respond to it? Writing for pleasure is a different thing and content writing for the purpose of marketing your online business is a different thing altogether. So, being an SEO service provider, it is important to know that whenever you write content, whether informative or promotional, you need to market it well.
SEO service is practically incomplete without effective content marketing. Even other SEO strategies like link building etc. require quality content to work. There are many tips and tricks shared till date for content marketing and there are a lot of experiments done by SEO service providers, many successful, many not. Here are a few content marketing tips that have worked well over the years and will continue to work as long as SEO exists.
•People love information. This is because people are searching on the internet to “know” about something that they already don’t. Whether it is looking for some service, or some product or some information. And when people search, they want to find trusted sources. Distributing an informative ebook will definitely build trust and credibility for your business.
•Blog Posts: This is an excellent content marketing idea for SEO service providers. Write blog posts. Well, don’t leave it at just writing a few, ensure that you maintain consistency in writing or you might disappoint your readers / visitors.
•Existing customers are an excellent resource when it comes to marketing. Send out an email with content that says that you thank them for the loyalty that they have shown over the years. This will ensure customer loyalty as well as spread good will.
•Write powerful content to answer questions on Q & A sites. This will establish you as an authority in the subject matter. Help people genuinely. Don’t add promotional matter on a Q & A site. This is definitely not what an expert SEO provider will do. Well, you can add a link to your website for those who want to know more about you – but that’s it.
•Start a regular newsletter. Share your new products and services with existing customers.
•This one is related to blogging again. Other than writing a blog post on your own website regularly, also contribute a guest post to other popular blog sites. This will help increase visibility.
Well, in this way, you as a SEO service provider can effectively market content and provide your clients with excellent results. Well, as we know content marketing has been around for quite some time and many SEO consultants have derived benefits from marketing quality content effectively. So as SEO practitioners let’s strive to understand and implement effective content marketing strategies for all the websites that we wish to promote over the internet and derive the benefits in terms of conversions!