The evolution of the design of HTML newsletters
You may have had you know it, the last year have not really seen the birth of radical changes in the uses XHTML and CSS in different email clients.Anyway, we hope to see changes quickly. Last year has seen a rise in niche ISP (Internet service providers) and e-mail editor to examine the relevance of the definition of spam, which will have an impact on the type of content you’ll soon to send.The mobile email will also continue to grow, which will also affect how you create your newsletters (design and content). It is clear that your message to different computers must be created for mobile clients.
Another element to consider in recent years is the amount of information received by users. This is supported by more and more inboxes to “overflow”, unable to accept any other email. If you want your newsletters are delivered and read properly, you need to ensure that the level of perception of your newsletter, it’s really valuable in the eyes of your subscribers, then read and easy to use (for actions ).The following tips will help you create your HTML newsletters to your subscribers in the end had really wanted to read them because they will be identified as reliable and easy to read.
Do not waste your readers time
An email is an environment which combines both the emails, as calendars, notes and dozens of folders. All these tools are therefore “pollute” the space allocated for messages. Since a reader can see that in general the subject of your newsletter before deciding to open it or not, you can not risk to waste time.Often, a message can view some of the content of a newsletter. Make sure when your emails show right away what topics will be discussed in their content. For starters, always insert at the beginning of your newsletter table of contents, listing the various topics covered in the content to help your readers to read than what they seem interesting to them.
Quality and relevance of our HTML newsletters
More than to have permission to send newsletters, it is vital that you send quality information and relevant to your subscribers. This means that it is not necessary to send the same information to all your list just because you have permission. Consider carefully what information is useful for each of your customers and what they expect from you.
An easy to unsubscribe your newsletters
There is no limit to the interest of your readers to your newsletters. If it is more relevant for them, offer them an unsubscribe easily accessible. Playing “cat and mouse” to find the unsubscribe link may not only irritate but also increase the chances of spam complaints.This is unfortunately a fairly common approach to indicate the source of their permission and unsubscribe to put that clearly and precisely that message at the top of your newsletter. Sometimes, your readers do not want to completely unsubscribe but just to update their email address or change the frequency of receipt of your newsletter. Then opt for this type of software to manage mailing lists, because they allow greater control over what your customers are and when.