How to Diagnose Duplicate Content?

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The latest Google Panda update is a wake-up call about SEO issues that are being ignored by us for too long. There is no need to be melodramatic about this whole Panda thing, as it is also fact that Panda has not changed everything about SEO. One of the most-talked about issues of SEO is the duplicate content that has been orbiting the web world for years, but now with every update from Google, it is supposed to be more complicated.

Through this blog, you will get to know about a brief detail of what duplicate content is, how it happens, how to diagnose it, and how to fix it.

I. What Is Duplicate Content?
•    Duplicate content is when any two (or more) pages share the same content.

II. Why Do Duplicates Matter?
•    The Supplemental Index
•    The Crawl “Budget”
•    The Indexation “Cap”
•    The Penalty Debate
•    The Panda Update

III. Three Kinds of Duplicates
(1) True Duplicates
(2) Near Duplicates
(3) Cross-domain Duplicates

IV. Tools for Fixing Duplicates
1    404 (Not Found)
2    301 Redirect
3    Robots.txt
4    Meta Robots
5    Rel=Canonical
6    Google URL Removal
7    Google Parameter Blocking
8    Bing URL Removal
9    Bing Parameter Blocking
10    Rel=Prev & Rel=Next
11    Syndication-Source
12    Internal Linking
13    Don’t Do Anything

V. Examples of Duplicate Content
(1)  “www” vs. Non-www
(2)  Staging Servers
(3)  Trailing Slashes (“/”)
(4)  Secure (https) Pages
(5)  Home-page Duplicates
(6)  Session IDs
(7)  Affiliate Tracking
(8)  Duplicate Paths
(9)  Functional Parameters
(10) International Duplicates
(11) Search Sorts
(12) Search Filters
(13) Search Pagination
(14) Product Variations
(15) Geo-keyword Variations
(16) Other “Thin” Content
(17) Syndicated Content
(18) Scraped Content
(19) Cross-ccTLD Duplicates

VI. Which URL Is Canonical?
•    The canonical page is always not the easiest version of the URL – rather it is the easiest version of the URL that creates UNIQUE content.

VII. Tools for Diagnosing Duplicates
 (1) Google Webmaster Tools
 (2) Google’s Site: Command
 (3) SEOmoz Campaign Manager
 (4) Your Own Brain

As a final point, don’t forget to use your own brain. Searching duplicate content often demands some detective work, and over-relying on tools can leave little gaps in what you discover.

By doing little smart work by posting the fresh content, concise as well as unique, a large number of companies again in position to regain the traffic & enjoy higher rankings on different search engines. Besides, these companies have acted smartly and take some logical action to ensure that their website continue to receive more number of audience without being affected by the latest updates on Panda.

SynapseIndia offers Google Panda Recovery Services to address your duplicate content concern.


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