from new data published by Indonesia cellular Accosiation(ATSI) based on 10 telecomunication vendor data, the penetrations of cellular in Indonesia growing very rapidly and now already reached 110% of the total populations.
As for now, the number of cellular’s customers in Indonesia has reached 250million costumers. From that number, the biggest contribution is still from the post-paid users which reach 95% of all customers.
As an illustration, ATSI record, in 2005, the number of cellphones’s user has reached 50 million users. Increased from only 250 thousand users in 1995, 1,53 users in 1997 and 6,575 million users in 2001.
As a comparation, mobile penetration in another countries such as Philippines, has reached 113% from its total population. While the penetration in Thailand has reached 116%, Holland 117% and Malaysia 133% of its total populations.
The success of this cellular penetration is also reflected in the number of voice transaction in whole 2011 that reached 180 billion minutes, short message service (SMS) 260 billion units dan data transfer 27 thousands terabyte.
However, the telecommunication vendors are not anymore relied their revenues from voice and sms. The reason, its penetrations already grown slower.The average revenue is only USD$1.9 per customer per month. However, the fact that the number of the customers continuing to grow beyond its population, mobile broadband become the 1st bussiness plan for telecommunications industry. This 2012 will becoming a data transfer’s year in Indonesia.
So, what is the importance for operators to promoting mobile broadband?
Based on a studied published by World bank, a developing countries that upgrated their broadband penetrations by 10%, will be able to boost their gross domestic product by 1,21%. In these countries, broadband connectivity seen as a driving factor for social and economic growth.
The same fact also revealed from the econometric studies of Frost & Sullivan.Broadband penetration can be a direct impact for economic and productivity growth in a countries. By uplifting a broadband penetration by 1%, can influence the level of productivity by 0.1%.
Indonesia, the nation of thousand islands,that severated one to each other, a broadband infrastructure that will fit well to build is a wireless connectivity or mobile broadband, by utilizing the network of cellular operator.
From the social aspect, mobile broadband is also take a major roles in government target in Millenium Development Goals(MDGs) such as literacy programs, the access for healt facility and financial that will leads towards a sustainable and equitable growth.