An article to some, may only seem like a set of words and paragraphs that discuss a little topic and provide some information. To a business owner, an article is a way to drive in traffic, gain publicity, and increase your profits. There are a few good ways to build a bridge between the two perceptions and reach your goal.
When joining a site just to post an article, always take extra time to make sure that you’re not coming across as a spammer. Remember to always fill out a profile, always post a picture and always make sure to come back and post at least two more articles. An active profile on a site will allow you to gain a wider following.
The beauty of article marketing is that these original articles, if published in the correct places, can bring a continual flow of traffic to your website. The best thing about the customers, which are brought to your site with these articles, is that they already have a pretty good idea about what you have to offer, and they are hungry to learn more.
Keep the language in your articles conversational, unless your audience is an academic one. It’s easy for most audiences to read articles that are casual in tone, which means they will be more likely to read the entire article. Be careful not to be too casual; don’t use swear words, for example.
Write a unique and engaging title. When you show up on search engine results pages, your title is what is seen first. You want to make sure that when they see the title, it is relevant and engaging so they are compelled to click on your link. This drives more traffic to your site and if used appropriately could be the start of new conversions.
No matter how smart you are or how wonderful your vocabulary is, don’t show off when writing for article marketing purposes. Your average reader seeking a product or service may or may not be able to keep up with your dazzling vocabulary; however, that’s not why they are reading your article. They are looking for basic information on a product or service, so stick to the facts.
Add personality to your articles to make them more entertaining to read. There are several ways to accomplish this. Write about your own personal journey, your goals, share your opinion, debate a point, give specific examples you know of through your won experiences. Your personal touch makes you more real to your readers.
It is important that your articles are clear and easy to read. You cannot assume the reading level of your audience. To appeal to all your audience be sure to use a clear and easy to understand vocabulary. Avoid using large words even when explaining a complicated subject or topic.
This is a recipe for building and promoting great articles, which are the driving force of a successful SEO enterprise. Without high-quality work to pull in the traffic, your site will have a hard time growing and your margin of profits will rise very slowly, compared to the money that you could be making, instead.