When prospects and customers are searching for product or company information blogs can be a critical component of their information gathering. Additionally, blogging establishes you as a thought leader, an expert – someone who doesn’t just participate in conversations, but initiates them. So, what does it take to be a good B2B blogger? Focus on these four tips for success as a B2B blogger.
Sincerity – about connecting to and helping your customers
You know what your customer‘s needs, interests, and pain points are. And you’re genuinely concerned with helping them succeed. You’re not afraid of answering the hard questions and you welcome dialogue even if it’s negative, because you understand that your sincerity enables the creation of trust. And trust is the key upon which customer relationships are built.
Passion – about industry trends and how they affect your customers
Knowledge is the key. It’s how we make decisions. Your customer is busy, impatient and inundated by a tide of information competing for attention. Because you are passionate about industry trends and how they affect your customer you solve real business problems with valuable, relevant information about topics that you personally know and love.
Honesty and authenticity
You have to be real. Your customer is sophisticated, they will gravitate to you only if they trust you and feel you are being honest with them. The Internet has made the business world transparent. Your prospects and customers expect honesty. Your authenticity is also important to your reputation. Be yourself. Show your personality. Be real and write for real people with your authentic voice.
Good listening skills
You are beginning a dialogue, and part of all dialogues involves listening. Encourage questions and comments and get involved with your audience by answering questions and replying to comments. View your blog statistics and note which blog posts are more popular. Address those topics again and involve your audience by asking thought-provoking questions.
The real essence of blogging is writing about topics that deeply interest you with sincerity, passion, honesty and authenticity. Understand that your blog is not a monologue, but the beginning of a dialogue with your prospects and customers.