Every webmaster wants to be top dog when it comes to site search engine rankings, but only a handful make it. Who are they, and how do they do it. Let’s take a look and find out.
1) Check the search engine ranking of whatever topic interests you.
2) Let’s say you want to write an article about how to tie a tie, and you wonder if you will be able to drive traffic to that page. Go to Google or Yahoo and key “tie a tie” into the search box.
3) A site called “tit-a-tie.net” is at the top, and it’s not a paid ad.
4) Visit the site with the top search engine ranking.
5) Right click your mouse.
6) A drop down menu appears and, in most cases, there will be an option to “view source” or “view page source”.
7) Click it.
8) You are now looking “under the hood” at the very same information that the search spiders see.
9) Near the top you will see a line that reads: meta name=”keywords” content=
10) The keywords will be in quotation marks, immediately after the = sign. In the tie-a-tie example, the keywords are: tie a tie, windsor knot, half windsor knot, four in hand knot, pratt knot, tie knots
11) These are the proven keywords that have already lifted this particular site to the top. Step31) Decide which of those keywords are pertinent to your article, and include them in your writing.
12) Then include them as keywords in your meta data.
13) Be sure to replicate the primary ones in your some of them in your title and description as well.