BuzzCity-media company and provider of mobile ad network for mobile sites, has recently issued a prediction of mobile marketing trends in 2012.
KF Lai (CEO BuzzCity) also said that the year 2011 has been crowned a busy year in the mobile industry and has brought some changes. Well, here are 5 (five) important prediction in 2012 based on research KF Lai:
1. The marketing practitioners eventually controlled by ‘fragmentation’.
According to KF Lai, year 2012 is the year when developers and ultimately tired brand targeting the Operating System or certain handsets for their campaigns. This happens because such specialization caused the loss of the market. Beginning in 2012, give more attention to the format of HTML5, kerana this platform can provide a rich experience like applications.
2. Tablets as a medium with its own fans.
When the tablet was launched, IT observers worry that the new devices that will swallow the market PC Laptop or mobile phone market, but this does not happen and it will not happen. The new ecosystem has been formed along with the habit of using this new medium. This will be more visible in 2012, where many more games and applications that will determine the pattern of consumption through a tablet device.
3. Mobile coupons to steal the attention.
Comfort and functionality are not sufficiently attractive mobile wallet application in the wider community. When talking about mobile deals, more value will be obtained from the selection of products of mobile coupons sent to mobile wallets of consumers, who then coupons can be redeemed in store by showing the phone. Mobile internet and mobile payments plus the coupon is a ‘winning formula’. It is important to make this cost-effective manner, so that small retail businesses can attract customers with mobile coupons, which will stimulate m-commerce becomes a major tool (mainstream).
4. Small businesses implement social media.
There will be more small business owners who take advantage of social media (Facebook, Twitter, etc.) to create a presence on the mobile and the web as well as take advantage of m-commerce, especially in emerging markets.
5. Transition M-Commerce in emerging markets.
In the United States, E-commerce – including online sales, catalog and mobile – now accounting for more than 40% of total sales in many sectors. KF Lai hopes to see similar trends in developing countries like Indonesia. A good rule would be to protect consumers, and certify businesses as well as suggest more people to access e-commerce.