One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility.
Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done.
The ten tips below will help you get started building that all important list of names and email addresses!
1. Privacy Guarantee – One of the most important things you can do is guarantee the visitor’s privacy. Be sure to let them know their information will never be given out or sold to anyone under any circumstances!
2. Easy Sign-Up – Be sure to put a quick and easy sign-up form for your visitors. You do not want your potential subscribers chased away by having to click through a maze of forms. Make the sign-up as easy and fast as possible.
3. Multiple Forms – Don’t make the mistake of just putting one sign-up form on your site. Be sure to have one on every page. Not everyone will go to your homepage. Also, be sure to add subscription forms to your Facebook page and other social networking sites.
4. In Plain Sight – When putting the sign-up form on every page of your site, be sure to put them on the top of the page on either the right side or the left side. I have read that the left side is more effective.
5. No Life Story – Don’t ask for a ton of information when trying to get people to sign up for your mailing list. You don’t need to know their phone number, address, gender, birthday, etc. The person is going to wonder what you want all that information for and they will be inclined not to give it to you. A name and an email address is all you need.
6. Double Opt-In – Always provide double opt-in for your subscriptions. So after they sign-up, an email will be sent to them to give them a chance to confirm their subscription. This will protect your subscribers from being added to unwanted lists and it will also protect you from being reported for spam.
7. Free Gift – Always offer a quality free gift to everyone who signs up for your mailing list. Show them you appreciate them and are willing to give something to them as well. I usually offer a free ebook with helpful, quality content. Put the download link in the welcome subscriber email you send out so they can access their gift immediately. Don’t make them contact you or wait for it.
8. Email Signature – Be sure to offer a sign-up form or link in your email signature. A lot of people will sign-up directly from an email.
9. Forward to a Friend – Encourage your subscribers to forward copies of your mailings to their friends and associates. Offer incentive contests. For example whoever gets the most people to subscribe gets a free gift or big discount on their next order.
10. Ad Swaps – Contact other newsletter publishers and ask them to do an ad swap. You will run a blurb about their newsletter if they do the same for you. You can also exchange blurbs on your welcome email that is sent to all new subscribers.
Bonus Tip: Be sure to offer quality content and products in your mailings. Add some contests (for example: a trivia challenge), some fun and encourage your readers’ interaction with you. This will go a long way in building that foundation of trust which in turn will bring you much more business!