Information marketing has been one of the best paying businesses that is recession proof in the world. It has been in existence and those who know it uses it to get rich slowly and quickly.
Unfortunately, most people do not know the reasons they should get started selling information.
Having desire to sell information and make money is not enough reason you should start selling information. The reasons you must sell information lies in your being passionate to add values to lives and smile to the bank as an over flow.
I have often seen newbies who venture into information marketing and end up frustrated, because they must have started it with the sole purpose of making money, so do not care what values they add to lives.
The following are reasons you should consider to start selling information products
1. Cheap to Produce: Information products are cheap to produce as the materials and sources of your information are readily available. All you need is making your information into a pdf format. You can also start a pocket book empire as a self publisher. Gone are the days you will need to hand your manuscript to a big publisher who will also charge you or reject your book. You can publish your book physically in matter of weeks if that is what you prefer. You can also make videos easily with camtasia studio software. If you are creating ebooks, you can actually complete your information in matter of days.
2. They are in high in demand: All around you, people need information to solve their problems. They want solutions ranging from weight loss, getting pregnant, marketing products, packaging information, making money, looking young, marriage, and health related matters to passing exams. You can start selling information as they are high in demand. Your information is just waiting to be grabbed by ready made buyers. All you have to do is create a valuable information.
3. Makes you popular: When you start information marketing, it gives you popularity. You become an author, People will know you from your books, videos, ebooks etc. With your information products, you can have free publicity from the media as you get interviews. Back in the days, I started getting the right media coverage and free publicity through my books. The TV stations would come to my office to record sections on ebusiness Program and air it on their Info Tech Programs. I was being featured for 10 minutes in each of their sections twice a month and I know exactly how much it cost if I am going to do it as infomercial. The newspapers would call me up for interviews and have my pictures from my books on choice pages of their papers and these brought me free publicity and more popularity. Your information products will give you publicity.
4. People Read you and your opinion as an authority: When you start creating and selling successful information products, people read you in their homes, watch you in their homes, and would interact with you from their homes too. They have your books (ebooks and physical books) and videos as well as newsletters or blogs they read just like this one. They respect and seek your opinion in an area you are knowledgeable on. Having published 11 physically printed books in various niches as well as more than 25 ebooks and a Magazine (Start Your Own Business Magazine), people read me daily in their homes and connect with me through emails, text messages and phone calls globally.
5. Easy to transmit to your buyer: Yes, information products are easy to transmit to your buyer using the Internet. This is easy as your business becomes a global business. No one is interested in where you are or live. What is important is what you give out. Today, you are able to transmit books in the form or ebook (pdf), even videos or audios through the Internet. This make your buyer to buy your products and download them even while you are sleeping
6. It is a lasting Passive Income done full or part time: Even if you have in a full time employment or occupied with other self employment, you can start information marketing. This business gives you the opportunity to make money from passive income. Books I have written and created are still selling physically in various countries with vendors selling directly to consumers. All they do is send me my royalty as an author. I sell more of pocket books and videos which I have produced long ago. You may not be directly involved in this kind of business. All you need is write or create video product which keep selling, with just reprinting each time books get exhausted or duplicate more DVD’s when it gets exhausted.