There are numerous marketing techniques that can be used to generate traffic on a regular basis. Out of all of them I have tried, writing seems to work the best.
Writing articles for ezines, newsletters, websites and forums in addition to using other marketing strategies keeps your website visible.
The internet has turned out to be a publisher’s paradise. Never before has the chance to publish your ideas and insights been this easy. In some cases all it costs is some of your time. You can write an article this morning and have it published in the evening.
Writing was once a secret weapon for many marketers, but now it has been thrown in the open and is now being used by many people. It has work wonders for me since I started doing it. My articles have appeared in ezines, newsletters and on websites with varying degrees of success. Here are some guidelines on how to write articles:
A. Write about what you know. Make sure it’s related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). Once you get thinking about it, you’ll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you’ll get published, and you’ll also show yourself to be a credible expert.
B. The best articles are only as long as they need to be. Keep it short and sweet – there’s nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, that’s fine as well
C. Simply write in a style that your audience will be comfortable with. If they’re from the old school, don’t write like I am. Don’t use contractions, don’t end sentences with prepositions, and don’t start sentences with “and” or “but”. But if they’re not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.
Once you’ve written your article, you’ll need to develop a list of publishers that may be interested in publishing it. The best way to accomplish this is to display your articles on your website. Place a subscription box on each of your article pages to enable your visitors to subscribe. This list should be used to send your new articles to your list of publishers. “Submit Article” in the Google search will give you many sites where you can submit your articles.