Apple’s chief designer, Jonathan Ive, got a special prize at the beginning of 2012. British men are credited with developing the number one company in the United States awarded a knighthood in the New Year Award list.
As quoted from the pages of the BBC, having earned a Knight Commander of the British Empire, Jony also got the title “Sir” before his name. Thus, officially renamed the Sir Jonathan Paul Ive.
This title was greeted happily by Jony. “I am aware of took a lot of benefits from the beauty of tradition in the field of design and manufacture of the United Kingdom. From the beginning I found what I want is to design,” says Ive.
Brought up in Chingford, a district in London, Jony Ive started working at Apple in 1992. Since it is also Jony be the ‘brains’ behind a number of cool products Apple.
But. Jony Ive talent in terms of design, you could say, a big thanks to Apple founder Steve Jobs. When Jobs returned to Apple and becomes iCEO (interim CEO, or Chief Executive Provisional), Jobs pointed to Jony Ive as Senior Vice President in the field of industrial design.
In the biography “Steve Jobs” written by Walter Isaacson, Jony is rumored to have plans to come out from Apple. At that time, Jony fed up with Apple’s focus is very concerned with profit, which seemed not to care about the aesthetics of the product.
But words fail Jony Jobs made out. At that Jobs said, “Apple’s goal is not only to make money, but to make a great product.”
Jony Ive really the right decision. Together with Steve Jobs, Jony become a very instrumental behind the beauty of Apple products. Jobs’s vision of the aesthetic, successfully translated perfectly by Jony Ive be beautiful and useful products.
Starting from design gush iMac, Jony Ive had then continued to produce a number of product designs into the Apple icon. Of products not regarded as successful as the PowerBook G4, G4 Cube, up to Apple’s flagship product like the MacBook, MacBook Pro, MacBook Air, iPod, iPhone and iPad.
Ive six works, including early iPod models, has become part of the collections of the Museum of Modern Art in New York, USA.